Responsibilities

• Own multi-channel campaign execution. Take campaign briefs from ICP, message, and goal through full execution across paid, earned, and owned channels, coordinating with any partner channels as needed. Every campaign has a defined audience, a specific message, and a measurable outcome before anything launches.
• Manage our webinar motion. Build and run Otter's webinar motion end-to-end — from topic selection and speaker coordination through promotion, execution, and post-event follow-up. Every webinar should have a defined ICP, a specific message, and a post-event play that converts registrants into pipeline.
• Run influencer and partner programs. Work with thought leaders, practitioners, and partner channels to reach Otter's target audience, managing the brief, the relationship, and the results — with clear expectations on how influencer and partner investments drive value.
• Own email marketing programs. Build and run email programs that move prospects through the funnel — nurture sequences, promotional sends, and campaign-specific emails. Manage our calendar, the segmentation logic, and the performance.
• Run signal-based outbound programs. Use data providers and product signals to build audience lists and trigger campaign workflows based on real buying intent — product usage, job changes, website activity, and other triggers that indicate readiness. Partner with Marketing Operations on the infrastructure that powers these programs.
• Write campaign briefs that hold up. Before execution starts, write the brief - goal, core message, ICP, KPIs, buyer trigger, and program mix - obtaining alignment before anything ships.
• Analyze and report on performance. Own reporting on the programs and channels that you manage. Build dashboards, identify what's working and what's not, and bring a clear point of view on where to invest next - connecting program spend to marketing KPIs.
• Coordinate execution across the team. Work with Design, Operations, and external agencies to keep programs on track. Manage timelines, surface blockers early, and hold execution quality high across every touchpoint.