Responsibilities - Partner with the UA team across 2–4 mobile game titles to drive growth through data-informed decisions. - Analyze UA performance data to identify trends, opportunities, risks, and key growth drivers. - Deliver actionable insights on campaign optimization, audience targeting, bidding strategies, creative performance, and budget allocation. - Evaluate metrics including ROAS, CPI, retention, LTV, payback windows, and install growth. - Design and analyze A/B tests across creative concepts, acquisition channels, targeting strategies, and ASO efforts. - Collaborate with Creative teams to understand ad performance, funnel conversion, and opportunities for iteration. - Work cross-functionally with Product, Finance, and Data teams to align acquisition with broader business goals. - Build and improve dashboards, reporting frameworks, and analytical tools that help teams make faster decisions. - Conduct competitive and market analysis to identify emerging trends and growth opportunities. - Present findings and recommendations clearly to technical and non-technical stakeholders. - Bring structure, curiosity, and strong analytical thinking to open-ended questions. Requirements - 5+ years of experience directly supporting User Acquisition, Growth, or Performance Marketing teams through analytics and data-driven decision making. - Strong understanding of mobile user acquisition, performance marketing, and growth metrics such as CPI, ROAS, retention, and LTV. - Proven experience analyzing and optimizing paid acquisition performance across channels such as Google Ads, Apple Search Ads, Meta, or similar ad networks. Nice to Have - Experience supporting products with hybrid IAP + IAA monetization models. - Advanced proficiency in Excel or Google Sheets, with SQL experience strongly preferred. - Experience with tools like Tableau, Looker, Python, AppsFlyer, Adjust, Amplitude, or similar platforms. Benefits - We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution. - Annual all-inclusive company trip for you and a guest with destinations like Hawaii, Mexico, Las Vegas, and Los Cabos. - In-office perks: free lunch, snacks, and drinks. - Casual workplace with a relaxed dress code and a remodeled office in Irvine. - Growth-focused environment; opportunity to join a scaling team. - Annual Game Jam to showcase creativity.