Responsibilities

• Strategy - Supports the development and execution of the customer strategy and the end-to-end integrated customer experience - Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
• Content - Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels - Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs - Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments - Supports field deployment through communication, training and feedback loops - Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment - Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics Execution - Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers) - Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes - Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking - Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns - Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes - Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution People - Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities Demonstrates Proficiency within the following Key Competencies Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way) - Customer Understanding - I’m always learning about my customers, what they need, and the world they live in. - Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. - Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals. - Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. - Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. - Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together. - Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. - Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement. - Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Requirements

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Preferred

• MBA or other related graduate level degree preferred Marketing experience in relevant industries Experience working in an omnichannel (including field) marketing Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes Experience leading/managing Agency partners including developing agency briefs and creating content derivatives Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.

Benefits

• Benefits Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.