Responsibilities

• Own the programmatic strategy and execution of overarching customer advocacy initiatives. Design, operationalize, and scale programs that systematically identify, recruit, and activate BlackLine champions.
• Design and lead targeted customer adoption marketing programs, setting the strategy for driving deeper product utilization so customers maximize their platform investment and naturally progress into advocates.
• Partner cross-functionally to support customer adoption initiatives that increase engagement, accelerate value realization, and amplify customer proof across the business.
• Collaborate with leadership to shape the 3rd-party review strategy while managing ongoing vendor relationships (e.g., Gartner Peer Insights, TrustRadius, G2). Drive internal alignment with Go-To-Market, Analyst Relations, and Communications teams.
• Implement a tiered review investment strategy based on our Ideal Customer Profile (ICP). Assess advocate readiness using product health, engagement, and commercial signals. Develop review prioritization tiers, a quality hierarchy, and a coverage matrix that prioritizes review quality and relevance.
• Ensure 3rd-party review insights and advocacy assets are seamlessly fed into and leveraged across Demand Generation, ABM, Sales Enablement, Analyst Relations, Product Marketing, Product Management, Brand, and Renewals.
• Manage the end-to-end customer story pipeline; partner cross-functionally to identify strategic advocates and oversee the production of high-value case studies, videos, and testimonials.
• Administer and optimize advocacy, adoption, and enablement platforms ensuring global Sales and Customer Success teams are equipped with the latest customer proof.
• Activate and scale customer proof assets by embedding them across Sales, Marketing, Customer Success, campaigns, and events to drive credibility, adoption, and customer-led growth.
• Support automated lifecycle nurture programs by leveraging a deep understanding of the customer journey, identifying milestones to cultivate engagement, retention, and advocacy at scale.

Requirements

• Experience: 6+ years in customer marketing or advocacy within enterprise B2B SaaS, building and scaling advocacy programs that drive engagement, credibility, adoption, and customer-led growth.
• Advocacy Expertise: Proven ability to design and operate complex advocacy initiatives, including end-to-end case study pipelines and multi-channel 3rd-party review campaigns for industry reports and awards.
• Strategic Execution: Ability to translate goals into actionable programmatic strategies and scale global advocacy, review campaigns, and recognition programs.
• Cross-Functional Collaboration: Experience partnering with Go-To-Market, Analyst Relations, Product Marketing, and Sales to align advocacy with pipeline and revenue goals.
• Technology Proficiency: Hands-on in customer advocacy platforms, sales enablement tools, CRM, and marketing systems (e.g., ReferenceEdge, Highspot, Champion, Salesforce).
• Data-Driven Mindset: Use product health data, engagement metrics, and commercial signals to build coverage matrices and prioritize outreach.
• Lifecycle & Adoption Expertise: Deep understanding of customer journey mapping, lifecycle nurture programs, and adoption marketing strategies.
• Customer Relationship Building: Ability to build and sustain high-value relationships with enterprise customers, champions, and executive sponsors.

Benefits

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It\'s a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner\'s continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.
• Candidates who live within a reasonable commute to one of our offices will work in the office at least 3 days a week.