Senior Customer Marketing Manager

USA (On-site)

$110K/yr – $161K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the customer advocacy engine and VoC program to fuel product and sales with structured insights and multi-channel activation.

  • Advocacy & Social Proof: build case studies, references, and reviews to drive trust and velocity.
  • VoC & cross-functional synthesis: collect and distribute insights to PMM, Product, and Sales to guide content and roadmap.
  • Install Base growth & cross-sell: coordinate lifecycle campaigns with Demand Gen and CS to grow ARR within existing customers.

Job Description

Responsibilities

  • Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in-person and virtual events
  • Community & Engagement: Run community and engagement programs with a clear business purpose, activation model, and success metrics; manage the customer Slack community; structure the Customer Advisory Board around product input and advocacy outcomes; own the customer newsletter and What’s New webinar
  • Voice of Customer: Build structured VoC collection integrated cross-functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline
  • Install Base Growth: Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base; coordinate account-level timing with Customer Success; support pipeline attribution with RevOps
  • Cross-Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy
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CaptivateIQ

3.4 Glassdoor

CaptivateIQ is the only modern platform that brings quota, territory, headcount, and compensation into a single, AI-powered workspace — built for agility, alignment, and scale. Purpose-built for modern revenue teams, CaptivateIQ bridges the gap between incentive compensation management and sales planning, so strategy, execution, and measurement operate in perfect harmony.Legacy solutions and spreadsheets weren’t designed for dynamic go-to-market organizations. CaptivateIQ replaces slow, error-prone, siloed processes with a unified platform that seamlessly connects your sales planning, incentive management, and performance tracking. Revenue leaders benefit from one shared source of truth from capacity planning to payout, aligning incentives with strategic goals to drive behaviors that move the business forward.CaptivateIQ empowers every function — RevOps, Finance, Sales, and more — to adjust plans, incentivize performance, and deliver on revenue growth targets, all within a flexible environment that adapts as quickly as business does. From enterprise-grade controls to in-depth reporting and dashboards, revenue teams monitor, measure, and optimize at every step to maximize success.Trusted by over 800 leading companies—including Boston Scientific, Datadog, and 6sense — CaptivateIQ sets a new standard for sales performance management.Your plans, your way: plan for anything, pivot anytime.

Founded in 2017
San Francisco, California, USA
259 employees
48% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
252.6K
Monthly Google Ads Budget
$67.2K
Traffic Source Mix
Search
17.2%
Direct
45.3%
Referral
3.3%
Social
0.6%
Paid
0.2%

Headcount Trend

Current headcount: ~261

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$164.6M
Last Raise
$100M
Series C, 4 years ago

Funding History

  • Jan 2022
    Series C • $100M
  • Apr 2021
    Series B • $48M
  • May 2020
    Series A • $13M

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