Responsibilities

• Define and own the strategic vision for SoFi's newsletter program, setting a clear direction that balances audience value with business impact — and evolving that direction based on performance insights.
• Build and maintain a compelling business case for the newsletter program; present it with authority to senior stakeholders, adapting your narrative for marketing leaders, product partners, and executives alike.
• Develop and execute a subscriber growth strategy that spans organic, paid media, paid social, lifecycle marketing, and content syndication across external platforms — managing campaign oversight end-to-end from creative asset production to performance analysis and recommendations for next steps.
• Leverage audience insights and performance data to ensure the newsletter consistently delivers relevance to our target readers, iterating on content strategy as those insights evolve.
• Identify opportunities to expand the newsletter portfolio with the introduction of new content products, bringing creativity and innovation to the vision, planning and execution of these new ideas.
• Identify opportunities for AI integration across content sourcing, creation, and distribution phases of workflow. Manage implementation, reporting, and iteration with vendors, technology partners, and core newsletter teams to maximize AI impact.
• Build strong working relationships with product marketing, editorial, brand strategy, social, data science, lifecycle marketing, product, and design teams.
• Identify moments to integrate SoFi products into newsletters
• Identify appropriate tone and approach for positioning products in the context of education rather than promotion
• Submit briefs and work directly with the design team to generate custom creative; guide internal creative resources with clear direction and high aesthetic standards

Requirements

• 8+ years of experience in content strategy, brand journalism, or content marketing.
• Proven track record of subscriber growth and audience development, with hands-on familiarity with paid media and paid social as distribution levers — not just organic editorial.
• Data-literate: ability to define the right KPIs, partner with analytics teams, interpret performance dashboards, and translate findings into strategic decisions.
• Natural cross-functional operator who builds trust with stakeholders across disciplines — from engineers to brand designers to product marketers — and leads through influence when you have no direct authority.
• Entrepreneurial and adaptive: parachute into unfamiliar territory, rapidly develop context, form a point of view, and move with confidence; not unnerved by ambiguity.
• Ideally: experience with fintech, personal finance, investing, or a similarly complex category where audience trust and content credibility are hard-won.

Preferred

• Experience with fintech, personal finance, investing, or a similarly complex category where audience trust and content credibility are hard-won.

Benefits

• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
• SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.