Responsibilities

• A seat at the table before anything is drafted — in briefings, kickoffs, and planning conversations where the organic social angle gets decided, not just executed.
• Content strategy and copy across the full editorial mix, but especially our most meaningful moments: launches, business news, company moments, campaigns, and cultural moments.
• Hands-on writing across every organic social format — carousels, short-form video scripts, captions, infographics. You know how writing and storytelling shift across these formats and can tailor a core message to the format.
• Ownership of HubSpot's organic social voice. You know when something's right, when it's off, and how to hold that line in a room full of people with opinions.

Requirements

• Ideally, 5+ years in content strategy, social, or brand writing across in-house, agency, or media company environments. You've worked for a consumer-facing or tech company and know how to make product and company news feel like it belongs in a feed, not a press release.
• Portfolio of sharp organic social-first writing across formats: hooks, supers, carousel arcs, short-form video scripts. You know the difference between content built for social and content adapted for it — and what works on TikTok vs. LinkedIn.
• A chronically online instinct — you love internet culture, stay close to trends and conversations, and have a deeply current understanding of how marketers, sales leaders, and operators actually behave on social.
• A track record of organic social content people actually shared, saved, and talked about — bring your greatest hits and be ready to talk about what made them work.
• Platform instincts across LinkedIn, Instagram, and TikTok — especially Instagram Carousels and TikTok/Reels built for the format. You come into briefings with a point of view and references already top of mind.
• A clear POV on AI — where it helps in an organic social content workflow, where it doesn't. You use it as an accelerant, not a substitute for judgment.

Nice to have

• You've owned a brand's organic social editorial voice and have the work and results to show your impact.
• You've ghostwritten organic social content for executives or senior leaders.