Responsibilities

• Set the strategy, roadmap, and editorial direction for high-impact content programs that support Motive’s brand, audience, and pipeline priorities — including thought leadership, flagship research, proprietary data reports, and long-form editorial.
• Own complex, full-funnel content programs from opportunity identification and strategic brief through production, distribution, optimization, and measurement, ensuring each program serves a clear audience and business objective.
• Build and lead Motive’s customer- and expert-first content program through executive interviews, subject matter expert conversations, customer research, customer proof, peer-to-peer content, and user-generated voices that make the value of Motive credible and relevant to practitioners — in partnership with our Customer Marketing team.
• Use content, audience, and business-performance data to identify opportunities, prioritize investments, improve distribution and reuse, and demonstrate how content contributes to brand and pipeline goals.
• Serve as a strategic content advisor to cross-functional partners, shaping messaging, audience strategy, content selection, and program priorities—not simply executing requests.
• Identify systemic content gaps and build scalable, AI-enabled approaches that improve the quality, speed, consistency, and measurable impact of content across the ecosystem.
• Build trusted peer relationships with PMM, campaigns, demand generation, customer marketing, communications, SEO, brand, sales, and executive stakeholders to align content programs to company priorities and enterprise-plus buying journeys.
• Own the content portions of cross-functional projects (annual research reports, event content, product launch blogs), driving quality and timeline adherence with minimal oversight.
• Set editorial standards and contribute to elevating the overall quality and voice of Motive's external content.

Requirements

• 6+ years of B2B content marketing experience, with a strong portfolio of full-funnel, enterprise-oriented, thought leadership, research, customer-proof, and other customer-facing content; or equivalent experience in communications, journalism, or a related field.
• Demonstrated experience owning a content function, portfolio, or major program from strategy and prioritization through execution, distribution, measurement, and continuous improvement.
• Exceptional writing and editing skills, with the ability to translate technical and data-heavy topics into compelling, accessible narratives.
• Ability to think beyond the individual asset and design content ecosystems that connect audience needs, funnel stages, formats, channels, and business outcomes.
• Experience conducting executive and SME interviews and turning those conversations into high-quality, high-impact content
• Experience developing differentiated content from proprietary data, customer insight, executive perspective, or subject matter expertise.
• Strong strategic judgment and the ability to identify program-level opportunities, make tradeoffs, and create clarity in ambiguous, cross-functional environments.
• Familiarity with the physical operations, fleet management, or transportation industry is a plus.

Preferred

• Familiarity with the physical operations, fleet management, or transportation industry is a plus.

Benefits

• health, pharmacy, optical and dental care benefits
• paid time off
• sick time off
• short term and long term disability coverage
• life insurance
• 401k contribution