Senior Client Marketing Manager

Newton, MA (Remote)

$86K/yr – $103K/yrSenior Level8+ years expFull time

Posted 4 days ago

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Job Summary

Own and lead end-to-end client marketing programs for complex enterprise accounts, guiding strategy, cross-functional execution, and performance analysis across multiple channels.

  • Drive large-scale initiatives from strategy through delivery
  • Coach and guide junior team members and peers
  • Identify and implement scalable process improvements

Job Description

Responsibilities

  • Lead the strategy and execution of client marketing programs for a portfolio of complex, multi-service, enterprise and enterprise-like accounts, driving significant impact on engagement, retention, and revenue growth.
  • Own and manage large-scale, high-visibility marketing initiatives (e.g., enterprise launches, multi-channel campaigns, transitions) with minimal oversight.
  • Serve as a recognized subject matter expert in client marketing, establishing best practices, frameworks, and standards across the team.
  • Partner with senior client stakeholders and internal leadership to influence marketing strategy, priorities, and long-term engagement plans.
  • Analyze performance data and trends to provide strategic recommendations that inform both client outcomes and broader team direction.
  • Contribute to team planning efforts, including goal setting, operational improvements, and identifying opportunities for scale and efficiency.
  • Lead cross-functional collaboration across marketing, client relations, and other internal teams to align on strategy and execution.
  • Provide guidance, coaching, and delegation of work to junior team members and peers; review work to ensure quality and alignment with strategic objectives.
  • Identify and drive process improvements, tools, and scalable solutions to enhance team performance and effectiveness.

Requirements

  • Bachelor's Degree in marketing or related field required
  • 8 years of professional experience in marketing required
  • Strong proactive communication skills.
  • Project management skills; ability to own projects from end-to-end.
  • Highly organized with strong follow-through.
  • Excellent relationship-building abilities.
  • Strategic thinker with strong presentational skills.
  • Self-starter capable of working independently.
  • Ability to report out and articulate complex processes.
  • Forward-thinking, anticipating client needs.

Preferred

  • Salesforce, Salesforce Marketing Cloud, and print-on-demand systems preferred.

Benefits

  • Medical, dental, and vision insurance
  • Paid vacation, sick, holiday, and parental bonding leave
  • 401(k) retirement plan
  • Long-term and short-term disability insurance
  • Life insurance
  • Money-saving discounts and financial planning tools
  • Tuition assistance and education coaching
  • Caregiving support and resources for the children and adults in your family
  • Learn more at   https://careers.brighthorizons.com/us/en/health-and-wellness
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Bright Horizons

More than 1,000 top employers trust Bright Horizons® (NYSE: BFAM) for proven solutions that support employees, advance careers, and maximize performance. From on-site child care that amplify your culture, back-up care to handle disruptions, and education programs that build critical skills, our services help you achieve more. Find more at brighthorizons.com/at-work.

Founded in 1986
Newton Centre, Massachusetts, USA
14K employees (200 in marketing)

Traffic Signals

Monthly Visitors
967K
Monthly Google Ads Budget
$160.1K
Traffic Source Mix
Search
31.3%
Direct
56.8%
Referral
9.5%
Social
0.9%
Paid
1.3%

Headcount Trend

Current headcount: ~14.1K

Marketing Team

Marketing Team Size
158 (1% of company)
Median Career Experience
15 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.4B
Last Raise
$450M
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $450M
  • Mar 2018
    Post IPO Secondary • $390.9M
  • Nov 2017
    Post IPO Secondary • $262.5M

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