Senior Associate, Digital Marketing Operations

Newton, MA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive HubSpot-based web content delivery, QA, and asset management for a CMS-driven site.

  • Must-have: 3–5 years in digital marketing ops with hands-on CMS authoring.
  • Standout: Experience improving QA processes and ADA compliance tooling.

Job Description

Responsibilities

  • Create and publish new web pages
  • Work directly with components and forms in HubSpot
  • Manage database elements, including Hub DB and Custom Objects
  • Support a variety of content publishing activities
  • Provide QA to ensure content is delivered effectively, efficiently, and in compliance
  • Review requirements for daily operational tasks and verify all requirements are met
  • Perform regression testing and participate in cross-functional reviews for larger product launches
  • Take responsibility with a self-motivated, proactive approach
  • Collaborate within a small, growing team environment
  • Support, validate, and maintain website delivery to ensure accuracy and quality

Requirements

  • Experience with Website Content Management Systems (CMS).
  • Strong knowledge of digital marketing channels (email, social media, paid search, SEO, display ads, etc.)
  • Understanding of the technical environment that supports the various responsive web-site channels and Mobile
  • Attention to detail, quality, and the ability to assess impact of decisions on business & quantify implications
  • 3-5 years of experience in digital marketing, marketing operations, or a similar role
  • Hands-on experience authoring websites within a CMS (HubSpot, WordPress, Drupal, Joomla, Sitecore, Adobe Experience Manager, OpenCart)
  • Technical Skills: HTML/CSS, Google Analytics, Adobe Creative Suite, A/B Testing
  • Experience implementing QA process improvements using industry best practices and emerging technologies
  • Experience using ADA compliance tools like LevelAccess, SiteImprove or Audioeye
  • Business or Systems analysis experience with Web Content Management Systems (WCM) and Digital Asset Management (DAM)

Preferred

  • 3-5 years of experience in digital marketing, marketing operations, or a similar role
  • Hands-on experience authoring websites within a CMS (HubSpot, WordPress, Drupal, Joomla, Sitecore, Adobe Experience Manager, OpenCart)
  • Technical Skills: HTML/CSS, Google Analytics, Adobe Creative Suite, A/B Testing
  • Experience implementing QA process improvements using industry best practices and emerging technologies
  • Experience using ADA compliance tools like LevelAccess, SiteImprove or Audioeye
  • Business or Systems analysis experience with Web Content Management Systems (WCM) and Digital Asset Management (DAM)

Benefits

  • Competitive base salaries
  • Bonus incentives
  • Generous PTO, Floating Holidays and 12 Federal Holidays observed
  • Support for financial-well-being and retirement 401k with employer match
  • Comprehensive medical, dental, vision, hospital indemnity, critical illness, and more
  • Employer paid short-term/long-term disability and basic life insurance
  • Flexible hybrid working arrangements
  • Paid parental leave and adoption reimbursement programs
  • Free access to on-site fitness centers and gym subsidy
  • Confidential counseling support (EAP)
  • Tuition Reimbursement and Family Scholarship Programs
  • Career development and training opportunities
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Sallie Mae

3.7 Glassdoor

Sallie Mae’s mission is to power confidence as students begin their unique journey. We believe college should be affordable, equitable, and accessible for all students. As the leader in private student lending, we provide financing and expertise to support college access and completion. We offer products and resources to help students and families start smart in planning for higher education, ensuring opportunities to learn and dream big.

Founded in 1998
Newark, Delaware, USA
3.1K employees (138 in marketing)
70% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$776.7K
Traffic Source Mix
Search
36.6%
Direct
57.5%
Referral
4.9%
Social
0.1%
Paid
0.7%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
96 (3% of company)
Median Career Experience
15 years
Median Tenure
4.7 years

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