Senior Associate, B2B Marketing Automation

New York City, NY (Hybrid)

$102K/yr – $134K/yrMid Level3+ years exp

Posted 2 months ago

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Job Summary

Own end-to-end marketing automation in Salesforce Marketing Cloud, turning briefs into multi-touch journeys, aligning data and integrations for precise audience targeting, and ensuring quality, governance, and compliant launch and optimization.

  • Campaign lifecycle orchestration and journey building in SFMC
  • Data/feeds/integrations to power journey logic and segmentation
  • Quality assurance, governance, and post-launch optimization

Job Description

Own end-to-end marketing automation in Salesforce Marketing Cloud, turning briefs into multi-touch journeys, aligning data and integrations for precise audience targeting, and ensuring quality, governance, and compliant launch and optimization.

  • Support end-to-end campaign lifecycles, translate marketing briefs into technical workflows, manage stakeholder expectations, and ensure all milestones are met for timely, high-quality campaign launches.
  • Build, launch and monitor multi-touch marketing journeys in Salesforce Marketing Cloud, including lead nurture, onboarding engagement and retention campaigns.
  • Partner with the Data and Ops teams to ensure the right data structures, feeds, and integrations are in place to power journey logic and audience segmentation.
  • Use SQL to pull target audiences and troubleshoot issues to deliver campaigns that are error-free and drive value to the business.
  • QA all campaign components prior to launch to ensure error-free execution.
  • Monitor campaigns performance post-launch to ensure campaigns are performing as intended
  • Develop expertise in Salesforce Marketing Cloud, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption.
  • Compliance with all applicable laws and regulations
  • Other duties as assigned
  • Best fit for someone with 6–7 years in lifecycle marketing, retention, or CRM marketing.
  • Requires bilingual Chinese and English if that is not already visible in the UI.
  • You are eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.
  • medical, dental, and vision benefits
  • 11 paid holidays
  • paid sick time
  • paid parental leave
  • 401(k) plan participation
  • life and disability insurance
  • paid wellness time and reimbursements

Oscar Health

3.2 Glassdoor

Oscar Health is a leading healthcare technology company, whose mission is to make a healthier life accessible and affordable for all.

Founded in 2012
New York, New York, USA
2.5K employees (98 in marketing)
49% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Google Ads Budget
$156

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
65 (3% of company)
Median Career Experience
14 years
Median Tenure
4.7 years

Funding

Total Funding
$1.6B
Last Raise
$355M
Private Equity, 5 years ago

Funding History

  • Sep 2025
    Post IPO Debt • $355M
  • Dec 2020
    Private Equity Round • $140M
  • Jun 2020
    Private Equity Round • $225M

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