Senior Analyst, Marketing Operations

New York City, NY (Hybrid)

$72K/yr – $113K/yrSenior Level3+ years expFull time

Posted 4 days ago

Job Summary

Own and optimize the end-to-end HubSpot operations stack, including data governance, integration with Salesforce, workflow design, dashboards, ABM support, and campaign execution, while driving scalable process improvement.

Job Description

Responsibilities

  • Primary HubSpot admin across Marketing, Sales, and Operations Hubs: configuration, data architecture, user management, and platform health
  • Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation
  • Own data governance: field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM
  • Own the HubSpot–Salesforce integration: bidirectional sync, lead routing, MQL/SQL definitions, and attribution
  • Monitor integration health; resolve sync failures before they affect reporting or sales workflows
  • Lightweight Salesforce support — field mapping, reports, RevOps partnership — as needed
  • Design and maintain dashboards in HubSpot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion
  • Own reporting cadences — weekly snapshots, monthly reviews, QBR-ready summaries — with insight-driven narratives, not just raw numbers
  • Partner with BI and Finance on metric definitions, data sources, and reporting logic
  • Own the operational layer of campaign execution: list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting

Requirements

  • 3–5 years in Marketing Operations, Revenue Operations, or a closely related B2B SaaS or data company role
  • Deep, hands-on HubSpot expertise — you design workflows, lifecycle logic, and scoring models from scratch; certifications are a strong signal
  • Solid grasp of the HubSpot–Salesforce integration; comfortable in Salesforce for reports, record inspection, and joint process work
  • Strong dashboard and reporting skills; advanced Excel or Google Sheets for data manipulation and ad hoc analysis
  • Familiarity with GA4, Google Tag Manager, and UTM governance — you understand how campaigns get measured end to end
  • Experience with ABM and enrichment/routing tools (Clay, ZoomInfo, LeanData)
  • Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases
  • AI-native working style — you use Claude, ChatGPT, or similar to accelerate operational work and know where human judgment still matters
  • Systems thinker with high attention to detail; you treat broken workflows and dirty data as problems worth fixing
  • Independent, clear communicator who can translate technical logic for non-technical partners

Preferred

  • Note: We view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds — if you're open to building new skills, we'd love to hear from you.

Benefits

  • Please see an overview of Morning Consult's benefits on our Career Page.
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Morning Consult

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A global decision intelligence and AI company changing how leaders make decisions, Morning Consult is redefining market research. By combining our next-gen global survey engine, research expertise and AI technology, we deliver instant, always-on consumer insights at a global scale. With the world’s largest proprietary survey data collection engine—spanning 100+ markets, 35,000 daily surveys, and 80M+ historical responses—we provide real-time, decision intelligence that empowers companies to act at the speed of change.

Founded in 2014
Washington, District of Columbia, USA
374 employees (16 in marketing)
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42% CEO approval

Salaries

Posted range

$72K/yr – $113K/yr

Taken straight from the job posting.

See all Morning Consult salaries

Funding

Total Funding
$91M
Last Raise
$60M
Series B, 5 years ago

Funding History

  • Jun 2021
    Series B • $60M
  • May 2020
    Series A • $31M
  • May 2019
    Angel

Traffic Signals

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149.5K
Monthly Google Ads Budget
$16.9K
Traffic Source Mix
Search
38.1%
Direct
47.5%
Referral
9%
Social
4.4%
Paid
0.8%

Headcount Trend

Current headcount: ~376

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Senior Analyst, Marketing Operations

Morning Consult · New York City, NY · Hybrid