Senior Analyst, Digital Customer Marketing

New York City, NY (Hybrid)

$78K/yr – $125K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own a cross-functional digital customer marketing program focusing on nurture for business accounts, pipeline generation, and AI-driven automation to boost efficiency and scale.

  • Growth ownership: campaigns execution and quantitative analysis supporting Sales and Account Development teams.
  • AI/Automation: identify BAU automation opportunities and adopt tools to improve workflows and performance.
  • Cross-functional partnerships: collaborate with Sales, Analytics, Technology, and Product on transformational marketing initiatives.

Job Description

Responsibilities

  • The Senior Analyst, Digital Customer Marketing, will support the Manager in developing and executing marketing strategies designed to nurture business accounts, generate leads, and drive engagement with Sales and Account Development teams.
  • This role involves complex campaign execution, quantitative analysis, and a deep understanding of how marketing capabilities can drive efficiency and scale.
  • In addition, this role will play a key part in advancing an AI-driven marketing approach, identifying opportunities to automate business-as-usual (BAU) processes, improve operational efficiency, and leverage emerging tools to enhance workflows and campaign performance.
  • They will collaborate closely with a variety of partners across the organization, including Sales, Analytics, Technology, and Product.
  • This is a great opportunity to contribute to a transformational, innovation-led strategy for the business.

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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American Express

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At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
26

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