Senior Analyst - B2B Customer Marketing

New York, USA (Hybrid)

$78K/yr – $125K/yrSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end multi-channel marketing campaigns for Global & Large audiences, focusing on Program Administrator and Decision Maker segments.

  • Must-have: 2+ years in marketing, campaign execution, and project management
  • Standout: Cross-functional alignment with Legal/Compliance and multiple internal partners

Job Description

Responsibilities

  • Serve as a subject matter expert in the Global & Large segment, specifically the Program Administrator and Decision Maker audiences, representing their needs in campaign development
  • Help develop and execute best-in-class 360-degree surround sound marketing plan to drive Program Administrator and Decision Maker engagement
  • Execute end-to-end campaign setup and deployment across marketing platforms, ensuring campaigns launch accurately and on schedule across channels including email, site, content and events
  • Build and manage campaign timelines, coordinating stakeholders and keeping work on track from concept through launch
  • Manage cross-functional relationships across key internal partners (Middle Market Marketing, Product, Field, Brand) and serve as the primary point of contact for Compliance and Legal partners to ensure adherence to all applicable requirements
  • Own and manage relationships across multiple external agency partners
  • Support field teams through creating best-in-class collateral, partnering cross-functionally to deliver actionable insights and scaled marketing initiatives that drive engagement with Global & Large clients.
  • Analyze campaign performance and contribute to test-and-learn initiatives to improve engagement and marketing effectiveness
  • Own multi-channel reporting, synthesizing results into clear insights and actionable recommendations
  • Analyze campaign performance and own multi-channel reporting, synthesizing results into insights and actionable recommendations to inform test-and-learn initiatives and improve marketing effectiveness
  • Develop presentations that communicate performance, insights, and recommendations to stakeholders

Requirements

  • Bachelor’s degree required
  • 2+ years of experience in marketing, campaign execution, and project management
  • Strong project management skills with the ability to manage multiple initiatives, timelines, and stakeholders
  • High attention to detail with experience managing work through complex approval processes (e.g., legal, compliance, brand)
  • Analytical mindset with experience interpreting marketing performance data, identifying insights and applying them to evolve marketing
  • Strong communication skills, including experience building PowerPoint presentations and presenting insights to stakeholders
  • Experience in content development and client communications, with the ability to translate complex ideas into clear, compelling messaging; exposure to thought leadership or executive-level content preferred
  • Ability to operate independently, solve problems, and drive work forward in a fast-paced environment
  • Proven track record of driving results, analyzing data, reporting and trends. (i.e. KPIs tracking, budget, scorecards)
  • Proven ability to influence and gain alignment across Product, Legal, and Marketing partners in a matrixed organization
  • A passion for creating engaging client experiences to support our brand
  • Superior project management skills with ability to manage multiple priorities and initiatives
  • Creative eye, with a passion for designing visually compelling and effective marketing communications in partnership with creative agencies

Preferred

  • Exposure to thought leadership or executive-level content preferred

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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American Express

Business travel doesn’t just move people from A to B, it helps ideas and innovation move forward, too. And with the most valuable marketplace, software, and services in travel, there is nowhere they can’t go with American Express Global Business Travel. With us, your Great Ideas Travel. GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group, Egencia and CWT) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

Founded in 2014
New York, New York, USA
32K employees (314 in marketing)

Traffic Signals

Monthly Visitors
417K
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
17.1%
Direct
59.8%
Referral
20.6%
Social
1%
Paid
1.4%

Headcount Trend

Current headcount: ~31.7K

Marketing Team

Marketing Team Size
239 (1% of company)

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