Responsibilities

• Integrated Strategy Execution: Execute comprehensive communications strategies for both earned and paid influencer campaigns. You understand how to align creator voices with brand objectives to drive genuine engagement.
• Content and Briefing Mastery: Produce and edit materials including creative briefs, talent contracts, client memos, and briefing notes. You ensure all documents are client-ready and reflect a deep understanding of the project goals.
• The Cultural Radar: Act as the team’s eyes and ears. Monitor news cycles for daily breaks and pop culture moments that our clients can leverage through influencer partnerships.
• Account Stewardship: Partner with senior leaders to achieve deliverables for a full roster of 4–6 clients. You ensure that client requests are handled with efficiency, professional poise, and total precision.
• Event Leadership: Assist in planning and executing talent-focused events and influencer activations, providing on-site support and managing talent logistics in real-time.
• Mentorship and Training: Proactively mentor and teach junior staff. You take pride in sharing your industry knowledge and helping build the next generation of talent experts.
• Relationship Driven: You understand that we are a people business. You lead by example in how you treat your co-workers, partners, and the media—prioritizing trust and integrity in every interaction.

Requirements

• 4+ years of experience in talent and influencer relations.
• Documented track record of executing campaigns from strategy to completion and feel confident conducting outreach to high-level talent reps.
• Deep awareness of latest trends across TikTok, Instagram, and emerging platforms.
• Ability to translate a complex brand message into a clear, compelling social brief or creator pitch.
• High EQ and situational awareness; confidence to voice opinions in brainstorms and sound judgment in high-pressure environments.
• Exceptional organizational skills; ability to manage multiple projects simultaneously without missing deadlines.

Preferred

• Global Collaboration: Experience working with teams across multiple locations and time zones.
• Tech-Forward: Previous experience using influencer research tools like Julius, Celebrity Intelligence, or IMDb Pro.
• Interests Beyond Influencer: We love to combine entertainment with social good; experience in integrated PR or brand integration is a major plus.

Benefits

• We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses.
• Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries.
• We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering.
• We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).
• SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.