Responsibilities

• Execute influencer relations strategies as part of larger integrated marketing communications programs, including activation both online and offline, with influencers of all types and tiers.
• Work with integrated teams across the firm to use influence to meet client objectives and grow revenue.
• Capable of executing influencer relations strategies and contributing meaningfully to client success in healthcare.

Requirements

• Minimum of 3-4 years of integrated marketing and/or communications experience at an agency working with healthcare, pharma, biotech, personal health or related accounts, including 1-2 years of hands-on influencer program strategy and execution.
• Demonstrated success in end-to-end influencer relations, including hands-on experience in identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis.
• Use of various influencer vetting and reporting tools required.
• Ability to work collaboratively in a team setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization.
• Understanding of integrated communications plans. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms. Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
• Content planning and storytelling experience. Ability to help translate brand messages and complex information into creator-appropriate content and sharable social narratives that help drive cultural conversations.
• Understanding of various filters and benchmarks that make someone influential for a given brand, therapeutic area, category or sector.
• Including the ability to differentiate and engage multiple influencer types: celebrity, content creators, HCPs and wellness practitioners, and patient advocates.
• Vetting criteria specific to healthcare: medical credentials, board certification, treatment verification, etc.
• Ability to give strategic direction to influencers whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers/their agents to ultimately produce high-performing content.

Benefits

• hybrid work model
• a range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits