Seasonal Marketing & Digital Media Associate

Troy, NY (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 4 months ago

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Job Summary

Drive fan engagement and support marketing for the Tri-City ValleyCats, focusing on social media, content creation, and game-day visuals.

  • Own social media engagement and calendar execution.
  • Must-have: Proficiency in Adobe Photoshop and InDesign.
  • Standout: Photo management and event coverage at the ballpark.

Job Description

Responsibilities

  • Maximize fan engagement through each of the club's social media accounts.
  • Manage the implementation of the ValleyCats marketing and editorial calendar.
  • Assist with the management of the ValleyCats official website, tcvalleycats.com. Includes content design and creation as needed.
  • Assist with design & content for ValleyCats publications.
  • Assist with Press Releases and Media Advisories.
  • Photograph each event at the ballpark and organize a comprehensive photo library.
  • Design ValleyCats advertisements for print & online platforms.
  • Update pre & postgame graphics for social media.
  • Assist with graphic creation for in-stadium video board etc.

Requirements

  • College junior or senior, Graduate Students or individuals seeking entry into the sports industry.
  • Strong writing, communication, and organizational skills.
  • Excellent knowledge of baseball.
  • Must be proficient working with Adobe Photoshop and InDesign.
  • Prior video editing experience. Knowledge of Adobe Premiere a plus.
  • Ability to be at the stadium long hours including night and weekend events.
  • Self-motivated without needing constant direction
  • Must be enthusiastic with a desire to learn through hands on experience and have fun.
  • Must be a team player with leadership skills

Preferred

  • Knowledge of Adobe Premiere
Tri-City ValleyCats logo

Tri-City ValleyCats

The Tri-City ValleyCats are a professional baseball franchise located in the heart of New York’s Capital Region! The team focuses on creating a family-friendly entertainment experience across the backdrop of high-quality, professional baseball. Each night provides a memorable experience for guests to share with friends, family, and co-workers. Whether you’re a first-time visitor or season ticket holder, the ValleyCats staff go above and beyond to make sure you enjoy your time at the ballpark!The ValleyCats are a member of the Frontier League, an MLB Partner League! 116 former ValleyCats players have reached Major League Baseball, including the 3rd overall pick of the 2022 MLB Draft Kumar Rocker, 4x batting champion Jose Altuve, World Series MVPs Jeremy Pena, George Springer, & Ben Zobrist, All-Stars J.D. Martinez & Hunter Pence, Gold Glover Wilyer Abreu, Cy Young Award Winner Dallas Keuchel, and 2024 World Series participant Kike Hernandez.Since their inaugural season in 2002, the Tri-City ValleyCats have welcomed over 3 million fans to The Joe! 2025 marks the first time the ValleyCats will be hosting the Frontier League All-Star Game! The ‘Cats have also hosted the NYPL All-Star Game in Troy in both 2008 and 2017. On the field, the team has won eight Stedler Division titles and hosted the 2024 Wild Card Game.Built in 2002, and located on the campus of Hudson Valley Community College in Troy, "The Joe" features 4,500 fixed seats, 10 luxury suites, four unique picnic areas, a wide open-air concourse, and two grass berm seating areas.ValleyCats games offer business opportunities unlike any traditional marketing channel, because when you advertise at "The Joe," you connect with a captive audience in an enjoyable setting. Combine that with steady, annual attendance growth, and it is clear why the ValleyCats remain an excellent advertising medium for organizations seeking to increase their presence in the Capital Region.

Founded in 2002
Troy, New York, USA
60 employees (9 in marketing)

Traffic Signals

Monthly Visitors
9.4K
Traffic Source Mix
Search
40.5%
Direct
43.3%
Referral
5.6%
Social
9.4%
Paid
1.1%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
8 (13% of company)

Recent News