Responsibilities

• Develop and execute comprehensive SEO, AEO, and GEO strategies to maximize visibility and organic search performance across multiple markets and platforms.
• Manage and optimize the company’s Google Business Profile and other online listings to ensure accuracy, consistency, and enhanced local search presence.
• Oversee the implementation of best practices for on-page and off-page SEO, including technical SEO, content optimization, and link-building initiatives.
• Collaborate with cross-functional teams to integrate search strategies into broader marketing campaigns, supporting brand awareness and lead generation goals.
• Partner with marketing and business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of search performance and campaigns.
• Manage vendor and agency relationships for search-related services and tools.
• Conduct regular audits of search campaigns and suggest optimizations, as necessary.
• Conduct performance audits and provide actionable insights to improve user experience and help drive additional conversions.
• Prepare detailed reports and presentations for stakeholders, highlighting key findings and recommendations.
• Stay current with industry trends, algorithm updates, and emerging technologies to maintain a competitive edge in search marketing.

Requirements

• 6+ years of digital marketing experience.

Preferred

• Proven experience with SEO/AEO, content optimization, performance analysis, and local listings management.
• Proficiency with tools such as Google Analytics 4 (GA4), Google Search Console, Moz, SEMrush, and Microsoft Clarity.
• Strong project management skills with the ability to lead multiple high-priority initiatives simultaneously, delivering on time and within scope.
• Advanced analytical capabilities, with the ability to translate complex data into actionable marketing strategies.

Benefits

• Comprehensive and competitive medical, dental and vision benefits, with premiums below the national average.
• Four different medical plan options; one plan is offered at zero cost.
• Competitive Pay
• 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
• Disability, Life and AD&D Insurance, 100% Company Paid
• Paid Time Off and Holidays
• Skills Development, Training and Career Advancement Opportunities