Responsibilities

• Build and run campaigns that generate pipeline
• Own nurture and lifecycle programs
• Work closely with content and product marketing to turn ideas into campaigns people actually engage with
• Analyze conversion, attribution, funnel performance, and buyer behavior
• Experiment constantly with messaging, formats, channels, landing pages, and targeting
• Use AI workflows to move faster, automate intelligently, and uncover insights
• Help shape how modern cybersecurity marketing should look and feel

Requirements

• 4–7 years in growth, lifecycle, performance, demand generation, or modern digital marketing
• Hands-on experience with modern marketing tools across automation, analytics, experimentation, attribution, heatmaps/session analysis, conversion optimization, and AI-assisted workflows
• Strong analytical instincts and operational execution
• Creative thinker with strong opinions on what captures attention
• Someone who understands that great marketing is part psychology, part storytelling, part systems thinking
• Someone who naturally experiments, tests, iterates, and stays curious about how people discover and buy today

Preferred

• B2C or consumer growth marketing
• Creator-led brands
• Startups with exceptional brand or product storytelling
• Companies that figured out how to grow without sounding like everyone else
• Cybersecurity experience is optional.