Responsibilities

• Develop creative concepts and assets for email, SMS, owned social, on-site content, and paid ads aligned to retention and lifecycle goals.
• Collaborate with design, photography, product, and marketing teams to execute campaigns that drive repeat purchases and CLTV.
• Produce and adapt creative variants for A/B and multivariate testing across channels.
• Analyze campaign performance and customer cohorts; iterate creative based on results and segmentation insights.
• Manage creative production schedules, asset libraries, and creative briefs.
• Ensure brand consistency and strong creative performance across all touchpoints.
• Support creative strategy for lifecycle flows, win‑back, VIP, and reactivation programs.

Requirements

• 2+ years experience in retention, lifecycle, or CRM marketing with hands‑on creative development.
• Strong understanding of email & SMS best practices, ad creative formats, and channel-specific design constraints.
• Experience creating assets for paid social and on‑platform ads (Facebook, Instagram, TikTok).
• Proficiency with creative brief development and working with designers/photographers.
• Analytical mindset: comfortable with A/B testing, reporting, and using data to inform creative decisions.
• Excellent project management and communication skills.
• Familiarity with retention tools (e.g., Klaviyo, Attentive, Postscript) and ad platforms a plus.
• Knowledge of the athletic/fitness or accessories market is a plus.
• Core skills

Preferred

• Familiarity with retention tools (e.g., Klaviyo, Attentive, Postscript) and ad platforms a plus.
• Knowledge of the athletic/fitness or accessories market is a plus.