Retention Marketing Coordinator

Salt Lake City, UT (Remote)

$55K/yr – $70K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize retention email/SMS programs in Klaviyo, driving targeted lifecycle flows, campaign execution, testing, and cross-channel analytics to lift engagement and repeat purchases.

  • Email & SMS Execution and lifecycle flow optimization
  • Audience segmentation, QA, and rigorous testing to ensure accurate targeting
  • Analytics, reporting, and cross-channel insights to improve retention and LTV

Job Description

  • Email & SMS Execution
  • Build, QA, schedule, and deploy email and SMS campaigns in Klaviyo across the full retention calendar
  • Maintain and optimize automated lifecycle flows including welcome, post-purchase, win-back, and browse abandonment and more
  • Manage segmentation lists and dynamic audiences within Klaviyo to ensure accurate targeting
  • Conduct pre-send QA including rendering checks, link testing, and segment validation
  • Support A/B test setup, monitoring, and results documentation
  • Partner with Creative and Brand teams to develop campaign assets that are on-brand, audience-relevant, and built to perform
  • Analytics & Reporting
  • Pull and compile weekly and monthly performance reports across email and SMS (open rate, CTR, conversion, revenue, unsubscribe rate)
  • Monitor Klaviyo flow and campaign performance and flag anomalies or opportunities
  • 1-4 years of experience in email marketing, CRM, or retention marketing. Ecommerce experience strongly preferred and considered a significant advantage
  • Highly proficient Klaviyo experience required, must be fully comfortable building emails, flows, managing lists, setting up segments, and troubleshooting independently
  • Working knowledge of retention marketing across multiple channels (email, SMS, catalog, paid remarketing, affiliate) and how they work together to drive repeat purchase and LTV
  • Strong analytical skills with proficiency in Excel
  • Experience with GA4
  • High attention to detail, especially in QA, scheduling, and data accuracy
  • Comfortable working with data and translating numbers into clear takeaways
  • Strong organizational skills and ability to manage multiple campaigns simultaneously
  • Genuine interest in customer behavior, lifecycle marketing, and retention strategy
  • Experience in DTC, outdoor, or apparel a plus but not required
  • Ecommerce experience strongly preferred and considered a significant advantage
  • Experience in DTC, outdoor, or apparel a plus but not required
  • Medical, Dental Vision plans
  • Company Paid Long Term Disability
  • Employee Assistance Program
  • 401k with Match
  • Company Culture Committee: Health and Wellness, DEI, Environmental sub-committees
  • Generous paid time off policies
  • Gear test, perks, and more
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Stio

STIO est une société implantée depuis 25 ans sur la commune de VILLERS SAINT PAUL et comporte actuellement 20 salariés.Nous disposons de deux secteurs d’activités, l’un est lié aux activités de chaudronnerie, serrurerie et tuyauterie et l’autre aux activités de chauffage, climatisation, ventilation et plomberie.STIO, c’est travailler dans une ambiance de travail conviviale et dynamique avec des compétences techniques.Vous faites preuve de dynamisme, d’autonomie et vous souhaitez participer à l’avancée d’une société en pleine expansion. N’hésitez pas ! Postulez dès maintenant.

Founded in 1998
Rieux, Hauts-de-France, FRA
10 employees

Headcount Trend

Current headcount: ~10

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