Retention Marketing Coordinator at Stio | Salt Lake City, UT | $55K/yr – $70K/yr

Retention Marketing Coordinator

Salt Lake City, UT (Remote)

$55K/yr – $70K/yrMid Level4+ years expFull time

Posted 3 months ago

Job Summary

Own and optimize retention email/SMS programs in Klaviyo, driving targeted lifecycle flows, campaign execution, testing, and cross-channel analytics to lift engagement and repeat purchases.

Email & SMS Execution and lifecycle flow optimization
Audience segmentation, QA, and rigorous testing to ensure accurate targeting
Analytics, reporting, and cross-channel insights to improve retention and LTV

Job Description

Email & SMS Execution
Build, QA, schedule, and deploy email and SMS campaigns in Klaviyo across the full retention calendar
Maintain and optimize automated lifecycle flows including welcome, post-purchase, win-back, and browse abandonment and more
Manage segmentation lists and dynamic audiences within Klaviyo to ensure accurate targeting
Conduct pre-send QA including rendering checks, link testing, and segment validation
Support A/B test setup, monitoring, and results documentation
Partner with Creative and Brand teams to develop campaign assets that are on-brand, audience-relevant, and built to perform
Analytics & Reporting
Pull and compile weekly and monthly performance reports across email and SMS (open rate, CTR, conversion, revenue, unsubscribe rate)
Monitor Klaviyo flow and campaign performance and flag anomalies or opportunities

1-4 years of experience in email marketing, CRM, or retention marketing. Ecommerce experience strongly preferred and considered a significant advantage
Highly proficient Klaviyo experience required, must be fully comfortable building emails, flows, managing lists, setting up segments, and troubleshooting independently
Working knowledge of retention marketing across multiple channels (email, SMS, catalog, paid remarketing, affiliate) and how they work together to drive repeat purchase and LTV
Strong analytical skills with proficiency in Excel
Experience with GA4
High attention to detail, especially in QA, scheduling, and data accuracy
Comfortable working with data and translating numbers into clear takeaways
Strong organizational skills and ability to manage multiple campaigns simultaneously
Genuine interest in customer behavior, lifecycle marketing, and retention strategy
Experience in DTC, outdoor, or apparel a plus but not required

Ecommerce experience strongly preferred and considered a significant advantage
Experience in DTC, outdoor, or apparel a plus but not required

Medical, Dental Vision plans
Company Paid Long Term Disability
Employee Assistance Program
401k with Match
Company Culture Committee: Health and Wellness, DEI, Environmental sub-committees
Generous paid time off policies
Gear test, perks, and more

Stio

STIO est une société implantée depuis 25 ans sur la commune de VILLERS SAINT PAUL et comporte actuellement 20 salariés.Nous disposons de deux secteurs d’activités, l’un est lié aux activités de chaudronnerie, serrurerie et tuyauterie et l’autre aux activités de chauffage, climatisation, ventilation et plomberie.STIO, c’est travailler dans une ambiance de travail conviviale et dynamique avec des compétences techniques.Vous faites preuve de dynamisme, d’autonomie et vous souhaitez participer à l’avancée d’une société en pleine expansion. N’hésitez pas ! Postulez dès maintenant.

Founded in 1998

Rieux, Hauts-de-France, FRA

10 employees

www.stio60.fr