Regional Marketing Manager

USA (On-site)

$72K/yr – $85K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own a localized property marketing engine across Gravity Haus portfolios with hands on social, content, influencer, and email execution that moves occupancy and F&B revenue.

  • Own property level plans, cross functional demand-gen with Revenue Mgmt and Ops, and regular reviews to surface opportunities.
  • Lead organic social, creator and influencer ops, ensuring brand aligned content and measurable impact.
  • Oversee multi channel campaigns from email to on property channels and partnerships with data driven optimization.

Job Description

Responsibilities
  • Property Marketing Leadership: Serve as the primary marketing partner for an assigned portfolio of Gravity Haus properties.
  • Build strong relationships with General Managers and on-site leadership teams to understand business priorities and marketing needs.
  • Lead bi-weekly marketing reviews with property teams to identify opportunities, evaluate performance, and align on upcoming initiatives.
  • Develop and execute localized marketing plans to support occupancy, food & beverage revenue, memberships, events, and other property goals.
  • Proactively identify need periods and partner with Revenue Management and Operations teams on demand-generation strategies.
  • Organic Social Media: Own day-to-day organic social media strategy and execution across assigned properties.
  • Manage local content creators and social media contractors, including briefing, content review, approvals, and performance management.
  • Ensure content is aligned with brand standards, seasonal priorities, and business objectives.
  • Monitor engagement, audience growth, and performance metrics, adjusting strategy as needed.
  • Influencer & Partnership Management: Manage influencer partnerships from outreach through execution and performance reporting.
  • Coordinate contracts, deliverables, property stays, and content requirements.
  • Evaluate partnership effectiveness and recommend future opportunities based on measurable results.
  • Collaborate with the Director of Marketing to ensure influencer efforts support broader brand objectives.
  • Email Marketing: Own execution of property-level and portfolio-wide email marketing initiatives.
  • Develop and deploy monthly property communications, seasonal booking campaigns, and quarterly promotional initiatives.
  • Manage audience segmentation, testing, scheduling, and reporting.
  • Continuously optimize performance through data-driven improvements to content, targeting, and cadence.
  • Campaign Execution: Support integrated marketing campaigns across email, social media, paid media, local print advertisers, website content, partnerships, and on-property marketing channels.
  • Coordinate creative assets, timelines, and deliverables to ensure successful campaign launches.
  • Manage relationships with local print and media partners, coordinating advertising placements, promotional opportunities, creative deliverables, and performance tracking to support property marketing goals.
  • Partner with internal teams and external vendors to execute marketing initiatives efficiently and effectively.

Gravity Haus

We're on a mission to provide members and guests with insider access to the ultimate outdoor lifestyle!We do this by:1. Creating unique experiences that connect people with nature and each other.2. Helping members discover like-minded people and opportunities to grow and explore.3. Reinventing hospitality—combining the seamless physical and digital experience through experiences, fitness, recovery, co-working and gear.4. Enabling an active and fulfilling lifestyle through community, fitness, and unique programming / experiences.5. Delivering Haus’pitality: Making people feel noticed, welcomed, cared for through every interaction—from check-in to check-out, with amazing food and service.

Founded in 2019
Vail, Colorado, USA
142 employees (6 in marketing)

Traffic Signals

Monthly Visitors
34.1K
Traffic Source Mix
Search
57.5%
Direct
34.5%
Referral
6.8%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~142

Marketing Team

Marketing Team Size
4 (3% of company)

Funding

Last Raise
Series A, 2 years ago