Responsibilities

• Strategize overall sales process and lead nurturing methods with focus on optimal ROI and conversions via both sales and marketing channels
• Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Develop and delegate implementation of marketing campaigns tailored to specific audiences or geographic areas
• Manage marketing staff
• Oversee relationships with preferred partners/vendors for optimal ROI
• Translate brand elements into plans and go-to-market strategies with sales and marketing team
• Monitor website performance, and communicate with relevant agencies and partners to maintain optimal lead potential
• Monitor and track CTA performance and lead closure
• Manage the growth of social media presence and enhance brand voice
• Strategize and oversee content calendar and campaign implementation across channels
• Utilize current systems (Marketing Pro, HubSpot) to create and execute strategic marketing campaigns with proper tracking mechanisms
• Ensure and manage best practice review management
• Collaborate with HR/Recruiting on employee culture efforts, HR connection channels (Glassdoor, Indeed, LinkedIn, etc.) and provide marketing support where needed
• Identify and strategize traditional media best performing campaigns and methods
• Learn and manage Netic AI
• Learn and manage Service Titan
• Learn and manage Google Analytics

Requirements

• Work Experience: 10+ years of relevant work experience with demonstrated success and increasing responsibilities, 5+ years in a supervisory role
• Education: Bachelor’s degree in Marketing, Communications, Business, or related field. In lieu of degree, at least 15 years of experience in sales & marketing
• Cross-functional skills: Ability to handle multiple and frequently shifting priorities at once. Experience partnering with cross functional teams
• Communication Skills: Oral and written expression/comprehension