Responsibilities

• Develops and leads new processes to partner with Association business stakeholders, capturing marketplace intelligence and identifying opportunities to inform marketing, brand, and business development strategies.
• Partners with the Go to Market (GTM) teams to pursue new business prospects and expand existing customer relationships via market research and strategic outreach.
• Facilitates American AgCredit’s presence in the local agricultural community by coordinating staff involvement in events that support the company’s mission and business development goals.
• Manages and develops relationships with external agricultural organizations, negotiating appropriate membership and sponsorship proposals in alignment with approved budget.
• Works to integrate Terrain with Association events and GTM teams.
• Coordinates advertising and brand awareness activity.
• Supports and manages the planning, preparation and execution of community events, trade shows and customer appreciation events.
• Tracks and reports success metrics and facilitates best practice across the Brand organization.
• Provides monthly updates regarding current and upcoming event status, new opportunities discovered and feedback on completed events to maximize impact in markets.
• Manages regional marketing expenses, ensuring adherence to approved budgets, and facilitating transparency of both budget and expenses to GTM leadership.

Requirements

• BA/BS degree with emphasis on agribusiness, business administration, or equivalent.
• At least six years of experience in marketing, advertising, or related field.
• Understanding of agricultural lending, the Association and the Farm Credit System.
• Strong writing and editing skills: ability to write and edit copy in a journalistic style that is structurally and grammatically correct; fluency in writing and preparing copy for a variety of communications channels.
• Proficiency in project and vendor management, including budgeting, organizing, and prioritizing work to meet deadlines.
• Experience overseeing the design and production of print materials and publications.
• Strong verbal communication skills.
• Exceptional interpersonal skills.
• Demonstrated proficiency in organizing and prioritizing workload to meet deadlines.
• Ability to use software and information technology to collect, organizes, retrieve, maintain and disseminate information. Ability to use technology in new or complex situations.

Benefits

• Commitment to agriculture and the communities we serve
• Family friendly work environment
• Investment in employee development
• Medical, Dental and Vision coverage
• Outstanding 401k – automatic 3% employer contribution, plus match up to 6%
• Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time)
• Competitive Incentive Compensation Plan
• Disability & Life Insurance
• Employee mental, physical, and financial wellness programs
• The position is bonus eligible based on association and personal performance