Regional GTM Manager

USA (Remote)

$136K/yr – $179K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own regional GTM and product adoption that drives NA revenue, while shaping the roadmap with customer insights and cross-functional partners.

  • Regional GTM ownership: develop and execute strategies to win in North America across product lines.
  • Market intelligence: gather feedback from customers and industry partners to influence future product development.
  • Sales and events: support strategic opportunities and represent the business at industry events and partner engagements.

Job Description

Responsibilities

  • Driving product adoption and revenue growth across North America
  • Developing and executing regional go-to-market strategies
  • Supporting key customer opportunities and strategic sales initiatives
  • Acting as the subject matter expert for the product portfolio
  • Working cross-functionally with Product, Marketing and Sales leaders
  • Building relationships with key industry partners and stakeholders
  • Gathering market intelligence and customer feedback to shape future product development
  • Representing the business at industry events and partner engagements

Requirements

  • 5+ years of experience in GTM, Product Marketing or commercial product growth
  • Strong stakeholder management and influencing skills
  • Experience supporting the full sales cycle
  • A commercial mindset and ability to manage multiple priorities
  • A track record of delivering growth within a defined region or market
  • Go-To-Market Strategy
  • Product Marketing
  • Product Growth
  • Commercial Product Management
  • Revenue Operations
  • Product Specialist or Product Evangelist roles

Preferred

  • CPaaS experience
  • Messaging channels including SMS, MMS or RCS
  • Telecommunications or mobile operator experience

Benefits

  • exceptional benefits package including 401(k), healthcare, generous PTO and parental leave
Via logo

Via

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012
New York, New York, USA
1.8K employees (121 in marketing)
74% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
295K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
37.3%
Direct
49.6%
Referral
9.6%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
51 (3% of company)
Median Career Experience
9.5 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$887.1M
Last Raise
$110M
Series Unknown, 3 years ago

Funding History

  • Feb 2023
    Series Unknown • $110M
  • Nov 2021
    Series G • $130M
  • Mar 2021
    Series Unknown • $60M

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