Centre Area Transportation Authority

Public Relations & Marketing Specialist

State College, PA (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

The role focuses on managing public and media relations, marketing, advertising, and customer-facing information for the Authority, including web and social media. It requires knowledge of marketing and PR techniques and familiarity with tools like WordPress and desktop publishing. Preferred qualities include teamwork, dependability, and strong communication and organizational skills. Benefits cover health, retirement, and related programs.

Job Description

Responsibilities

  • Manage all aspects of public and media relations, marketing, advertising, and a majority of the customer-facing, transit user information efforts for the Authority. This includes the Authority's web-based and social media presence.

Requirements

  • In-depth knowledge of marketing, advertising, and public relations techniques, including social media
  • Strong written and organizational skills
  • Working knowledge of computer applications, including Microsoft Office programs and advanced desktop publishing programs such as Adobe Acrobat, Photoshop, InDesign, and Illustrator
  • Working knowledge of the WordPress platform
  • Ability to quickly learn other computer applications and programs
  • Familiar with Virtual Public Involvement (VPI) strategies

Preferred

  • Ability to work as part of a team
  • Dependable
  • Problem solver
  • Adaptable to change
  • Ability to plan and manage projects
  • Organized
  • Maintains confidentiality
  • Ability to perform job under stress
  • Strong verbal communication skills
  • Strong written communication skills

Benefits

  • paid time off (vacation, sick, holiday, etc.)
  • health insurance (medical, dental, and vision)
  • 401(a)
  • 457
  • Roth IRA
  • Health Savings Account
  • Flexible Spending Account
  • life insurance
  • long-term disability
  • short-term disability