Responsibilities

• Own and evolve Dairy Boy's gifting and seeding strategy from concept to send-out, ensuring every package feels thoughtful, memorable, and aligned with the brand
• Build and manage a tiered network of creators, VIPs, editors, tastemakers, and brand-aligned talent
• Identify new influencer, affiliate, and PR opportunities that expand awareness while protecting the integrity and distinctiveness of the brand
• Develop and maintain strong relationships with creators, partners, and external contacts — keeping communication warm, polished, personal, and consistent
• Curate outreach lists and mailing strategies for launches, seasonal sends, events, and founder or brand moments
• Manage product seeding with precision, ensuring the right styles, sizing, assortments, and context reach the right people at the right time
• Lead affiliate and creator platform management, including ShopMy, link tracking, reporting, partner communication, and optimization
• Support PR outreach and brand visibility opportunities across relevant media, tastemaker, and community channels
• Partner cross-functionally with marketing, creative, e-commerce, and operations to ensure sends are timely, strategic, and aligned with broader business priorities
• Track performance and learnings across seeding, affiliate, and influencer efforts to help inform future strategy

Requirements

• 4–6 years of experience in PR, influencer marketing, talent relations, brand partnerships, or communications — ideally within fashion, lifestyle, beauty, or a relevant agency
• Strong taste and a clear point of view, with a sharp instinct for who feels right for the brand
• A natural relationship builder who knows how to nurture loyalty, build trust, and create long-term brand advocates
• Deep familiarity with the creator, VIP, editor, and tastemaker landscape, including both established names and emerging voices
• Experience with affiliate and creator tools such as ShopMy, LTK, or similar platforms
• Strong written communication skills and a polished, brand-aware approach to outreach
• Excellent organizational skills and the ability to manage multiple timelines, lists, relationships, and sends without losing the details
• A proactive, resourceful mindset with equal comfort thinking strategically and executing day to day
• Strong understanding of fashion, lifestyle, heritage, and cultural relevance, with a feel for how to make a brand feel both aspirational and genuinely lived-in
• An instinct for relationship building that feels human, warm, and direct — not overly polished or performative