Responsibilities

• Plan and execute go-to-market strategies in alignment with business objectives, performance metrics, and ROI targets.
• Develop, communicate, and implement compelling marketing plans for Consumer product launches in the U.S. market.
• Create integrated campaigns and marketing assets, defining key messaging and positioning across ATL and BTL channels.
• Manage cross-functional implementation, collaborating with Product Management, Sales, and Creative teams to ensure seamless execution of marketing plans.
• Partner with the Global Marketing Team at ASUS Headquarters to support global product strategy, balancing regional priorities with global direction through strong communication and diplomacy.
• Serve as the local market expert, identifying opportunities in positioning, launch strategies, and competitive differentiation.
• Represent ASUS at tradeshows and industry events, assisting with lead generation and communicating product value propositions and use cases.
• Develop and maintain knowledge of MDF (Marketing Development Funds) requirements, compliance, and reporting processes to ensure accurate management of marketing budgets.
• Accurately plan and manage budgets across campaigns, including sample orders and shipment tracking, ensuring efficient allocation of resources and timely reconciliation of spend.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent experience).
• 1–2+ years of relevant experience in product marketing, category management, or go-to-market strategy.

Preferred

• Experience in the Gaming, Consumer Electronics, PC, IoT, or hardware technology industries.
• Prior experience managing creative, advertising, or media agencies.

Benefits

• bonuses
• medical
• dental
• vision
• life insurance
• AD&D insurance
• Paid Time Off
• EAP
• 401(k)