Responsibilities

• Positioning & Narrative Define and refine the ICP, buying committee, and buyer personas across sales, marketing, insights & analytics, and IT, along with the value architecture for both ZAIDYN Customer Engagement and ZAIDYN Content. Set messaging hierarchy and buyer segmentation across both product lines, so every audience gets a clear, specific reason to believe. Craft messaging that connects real-time engagement orchestration and compliant content generation into one coherent personalization story. Competitive Positioning & Category Strategy Build and continuously sharpen ZAIDYN Personalization’s competitive positioning against horizontal platforms like Veeva and Salesforce and specialist point solutions like Aktana, translating technical differentiation into arguments sales can actually use. Track competitive moves, including market consolidation like Salesforce’s acquisition of Contentful, and turn them into fast, credible counter-positioning and talk tracks. Guide strategic inputs to packaging, pricing, and category positioning decisions, helping define how ZAIDYN Personalization gets bought, not just how it gets described. Make the build-vs-buy case, arming sales and leadership with the argument for why a life-sciences-native platform beats an internal build. Go-to-Market Strategy & Launches Set direction for launch planning and field enablement across both product lines, including prioritization and sequencing across releases and regions. Align Product, Sales, Industry Marketing, Demand Generation, and Customer Success around product marketing priorities tied to growth goals. Establish success measures for launches and hold the bar on what “ready” means before something ships. Sales Enablement & Adoption Establish standards for enablement content: messaging frameworks, case studies, demo flows, battlecards, etc. Lead enablement sessions for AEs and customer success to build field fluency and sharpen competitive storytelling in live deals. Build advocacy programs with client case studies and outcome stories that prove the personalization thesis in market. Storytelling & Evangelism Represent the products internally and externally, through presentations, webinars, demos, and executive narratives, educating and inspiring audiences. Ideate, script, and record engaging product demos and videos that show real-time personalization and compliant content generation working together. Simplify complex concepts into accessible, memorable stories that inspire belief and adoption. Customer & Market Intelligence Build repeatable approaches for gathering market intelligence, win/loss insights, and field feedback into planning cycles. Execute competitive and market research across the personalization and content management ecosystems to inform GTM priorities. Stay ahead of moves from horizontal platforms and specialist competitors, shaping ZAIDYN’s differentiation strategy before the market forces the issue.

Requirements

• 10–12 years in B2B SaaS product marketing, commercialization, or strategic marketing, ideally in a competitive, multi-vendor category.
• Deep knowledge of positioning, launching, and enabling B2B products, with proven ability to manage a portfolio of complex initiatives at once.
• Strong commercial and market judgment, with a track record of turning competitive pressure into sharper positioning, not reactive messaging.
• Strong executive communication and influencing skills, able to align Product, Sales, Industry Marketing, Demand Generation, and Customer Success around a shared point of view.
• Experience creating scalable processes and improving team effectiveness, with the readiness to build and lead a team as this area grows.
• Fluency in personalization, customer engagement, or content and MLR technology, or a track record of getting fluent fast in a new competitive category.
• Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
• Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
• Collaborative leader with a bias for action and curiosity.
• Fluency in English

Benefits

• Perks & Benefits: At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS. Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.