Responsibilities

• Own product marketing campaigns end to end: Plan and execute paid marketing campaigns tied to creator product awareness, perception, and adoption across on- and off-platform channels
• Drive scale and performance: Use paid campaigns to deliver both top-of-funnel outcomes (awareness, perception) and lower-funnel outcomes (product adoption, usage).
• Lead creative and agency execution: Write briefs, review scripts and creative, and manage agencies while staying hands-on throughout execution and optimization.
• Optimize based on results: Monitor performance against core metrics and adjust messaging, creative, and targeting based on learnings.
• Coordinate and document: Partner with Product, Comms, and Creator Marketing Teams to align priorities, and document learnings to inform future campaigns and global best practices.

Requirements

• 5+ years of experience in product marketing, performance marketing, or paid campaign execution
• Proven experience running paid campaigns for products (tech, platforms, tools, or creator products)
• Strong understanding of creator-style, product-led creative (not traditional brand ads)
• Experience managing agencies and external partners
• Strong project management, organization, and cross-functional coordination skills
• Comfort working with data, metrics, and performance insights to inform decisions

Preferred

• Experience in the creator economy, media, entertainment, or platforms
• Experience working across multiple markets or regions
• Familiarity with lifecycle or lower-funnel marketing tied to product adoption

Benefits

• Benefits may vary depending on the nature of employment and the country work location.
• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.