Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product features, integrations, and services, including defining target audiences, messaging, and launch timelines.
• Define and refine product positioning, value propositions, and messaging tailored to key industries, emphasizing unique benefits and addressing customer pain points.
• Collaborate with Product Management, Sales, Customer Support, and Development teams to ensure seamless execution of GTM plans and maximize product adoption.
• Create engaging sales enablement materials such as presentations, one-pagers, battle cards, FAQs, case studies, and highlight videos.
• Develop thought leadership content including blog posts, white papers, webinars, and industry reports to establish Lightspeed as a market authority.
• Support demand generation initiatives by crafting targeted messaging for digital marketing, email campaigns, social media, and website content.
• Lead event marketing efforts for trade shows, conferences, and webinars, including pre-event promotion and post-event follow-up.
• Conduct market research and analyze customer insights to stay ahead of industry trends, emerging technologies, and competitor strategies.
• Provide regular feedback to Product Management on customer needs and industry insights to inform product development and enhancements.
• Train and enable sales teams on product positioning, competitive differentiation, and objection handling to improve sales effectiveness.

Requirements

• 5+ years of experience in Product Marketing, sales, or training within B2B SaaS or technology products.
• Proven ability to develop compelling messaging and positioning for complex technical solutions.
• Hands-on experience with CRM platforms such as Salesforce and marketing automation tools like HubSpot.
• Exceptional storytelling, written, and verbal communication skills.
• Experience conducting market research, competitive analysis, and customer insights gathering.
• Knowledge of product lifecycle management and agile marketing methodologies is a plus.
• Hands-on experience with Lightspeed dealer management solutions or similar DMS platforms is highly advantageous.
• Industry experience in powersports, marine, RV, golf, or trailer industries is a strong plus.
• Certified in Pragmatic Marketing or similar frameworks is preferred.

Preferred

Benefits

• Collaborative and inclusive work environment focused on diversity and professional development.
• Remote work flexibility, allowing for a healthy work-life balance.
• Opportunity to work with a leading industry innovator in dealership management solutions.
• Exposure to a dynamic and growing market with potential for career advancement.
• Competitive salary range of $67,095 to $90,500 USD, commensurate with experience.