Senior Enablement Manager - Product Marketing
Plume
USA (Remote)
$151K/yr - $173K/yrIn-houseFull-timeSenior level5+ years exp.
1 hr ago
Product Marketing Manager, SMB
San Francisco, CA (Unknown)
$90K/yr – $168K/yrMid Level4+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own SMB product marketing by turning market insights and multi-channel experiments into a repeatable growth engine that drives acquisition, activation, and retention for small businesses.
- Growth & Acquisition: Multi-channel acquisition optimization through testing and ROI-focused channel mix.
- Web & UX Optimization: A/B test value props and UX on high-traffic SMB pages to lift conversions.
- Lifecycle & Engagement: Collaborate on initiatives that boost product usage and member retention.
Job Description
Own SMB product marketing by turning market insights and multi-channel experiments into a repeatable growth engine that drives acquisition, activation, and retention for small businesses.
- Growth & Acquisition: Multi-channel acquisition optimization through testing and ROI-focused channel mix.
- Web & UX Optimization: A/B test value props and UX on high-traffic SMB pages to lift conversions.
- Lifecycle & Engagement: Collaborate on initiatives that boost product usage and member retention.
SoFi
3.6 Glassdoor
SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.
Founded in 2011
San Francisco, California, USA
5.8K employees (454 in marketing)
61% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
22.6M
Monthly Google Ads Budget
$20.7M
Traffic Source Mix
Search
26.6%
Direct
68.9%
Referral
3.1%
Social
0.6%
Paid
0.7%
Headcount Trend
Current headcount: ~5.8K
Marketing Team
Marketing Team Size
280 (5% of company)
Median Career Experience
13 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Alyssa Ahkuoi
Executive Assistant to Chief Marketing Officer
At the company for 2 years
Lauren Stafford Webb
Chief Marketing Officer
At the company for 7 years 2 months
Jean-Michel Hoffman
Vice President, SoFi Brand
At the company for 8 years 6 months
Matthew Labouvie
VP, Head of Affiliate Marketing
At the company for 3 years 1 month
Funding
Total Funding
$12.3B
Last Raise
$1.5B
Post IPO Equity, 3 months ago
Funding History
- Dec 2025Post IPO Equity • $1.5B
- Jul 2025Post IPO Equity • $1.5B
- Apr 2025Post IPO Debt • $3.2B
