Product Marketing Manager

San Francisco, CA (On-site)

$170K/yr – $200K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own the go-to-market motion across industries and buyer personas, translating product capabilities into industry-specific messaging, enablement assets, and launches while establishing scalable processes and repeatable playbooks.

Define industry and persona messaging and sales assets
Build and maintain enablement content and playbooks
Package and launch products for targeted industries and personas

Job Description

Responsibilities

Industry & persona messaging. Translate product capabilities into messaging and positioning tailored to specific industries and buyer personas. Such as web copy, event sessions, sales narratives, and campaign messaging that speaks the language of the vertical and/or buyer.
Sales enablement & content. Build and maintain the enablement playbooks and assets our GTM teams need to sell into industry — slide decks, one-pagers, landing pages, industry playbooks, and more.
Launches products to industries. When a new product ships, own how it gets packaged and adapted for the industries and personas we serve, including the story, any assets, and sales enablement — all alongside and in partnership with our core PMM team.
Operational backbone. You'll help stand up processes, templates, and systems that let us work consistently across multiple industries and personas without duplicating effort each time.
Range across altitudes. You're able to flex across channels and activations as needed, while also going deep in one area — whether that's a specific industry vertical or persona, or our industry demo strategy, for example. You're comfortable operating at both the generalist and specialist altitudes.

Requirements

5+ years of B2B product marketing experience. Exposure to vertical or persona-based marketing is a bonus, but not necessary.
Strong operational instincts — you naturally think in process, systems, and repeatable frameworks, and you're comfortable building structure where none exists yet.
Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets across different audiences and industries.
You’re comfortable using tools like ChatGPT and Claude to work smarter and help automate where it makes sense to.
Experience contributing to product launches, including translating core launch messaging into content for specific industries or personas, building out assets and whatever else is needed in support of the GTM motion.
Experience in building presentations using Google Slides.
Comfort operating in an early-stage, still-being-defined team, and enthusiasm for helping shape how the team works.

Preferred

Exposure to vertical or persona-based marketing is a bonus

Benefits

Flexible (unlimited) paid time off
Medical, dental, and vision benefits for you and your family
Life insurance and disability benefits
Retirement plan dependent on country of employment
Parental leave
Fertility and family building benefits through Carrot
Lunch, as well as delicious snacks and coffee to keep you energized
Discretionary benefit stipend giving people the ability to spend where it matters most
Free alphorn lessons
Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.

Sierra

At Sierra, we’re pretty into the outside and want to help other people get out there, too. Walking your dog, trying out hiking, mastering child’s pose, taking up running – however you get moving, our stores and website are a go-to destination to grab the gear you need. Sierra is part of the T.J.Maxx family, which means our buyers are always on the lookout for epic brands at teeny, tiny prices. We pass those savings on to our customers so they can score top-of-the-line finds for generally 20% to 60% less than department and specialty store prices.* Between Sierra.com and our rapidly growing number of stores, it’s an exciting time to join team Sierra. If you’re an outside person, thrive in fast-paced environment, work well with a team, and appreciate a good dog picture, this is the place for you!

Founded in 1986

Cheyenne, Wyoming, USA

1.7K employees (94 in marketing)

www.sierra.com