Responsibilities

• Define and implement the product marketing and launch strategy for strategic product areas, from market sizing and audience segmentation, to positioning, messaging and GTM execution.
• Specialize in developing product adoption and customer expansion strategies with the customer and product organizations
• Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns.
• Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.
• Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing our messaging, positioning, and go-to-market plans
• Build and reinforce a culture of diversity, inclusion, and high performance
• In any given month, projects include a coordinated major launch, product strategy evolution, sales enablement trainings, webinars and content highlighting Watershed’s product innovation, and customer feedback sessions

Requirements

• 7+ years of B2B product marketing experience
• A strong track record of product messaging, positioning and strategies for B2B enterprise software products
• Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.
• Experience driving customer expansion.
• Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.
• Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done
• Comfort with using artificial intelligence in your workflows, an interest in learning and building agentic workflows to support product marketing goals.
• Must be willing to work from an office 4 days per week (except for remote roles)

Preferred

• While not required for this role, experience with sustainability is a plus.