Product Marketing Manager at Relay | New York, USA | $140K/yr – $171K/yr

Product Marketing Manager

New York, USA (Hybrid)

$140K/yr – $171K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing efforts in a B2B tech setting, owning go-to-market launches, customer insights, and messaging with performance tracking.

Must-have: 3–5 years in B2B product marketing (SMB-focused) with successful launches.
Standout: Strong storytelling and cross-functional collaboration translating insights into GTM strategies.

Job Description

Responsibilities

Go-to-Market Execution: Support the planning and execution of go-to-market launches for new products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Help translate insights into clear, customer-centric messaging and positioning for both internal and external audiences
Messaging & Storytelling: Partner with Product, Brand, and Growth teams to craft product and Brand narratives that communicate value and differentiation, drive product adoption, engagement, and share insights. Maintain consistent messaging across all customer touchpoints to create cohesive experiences
Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with the Data team to analyze results and make recommendations for optimization

Requirements

3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
You’ve supported successful launches and contributed to campaigns that drove awareness, adoption, or engagement
You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling value propositions
You’re data-curious – comfortable interpreting metrics and eager to learn from results to inform next steps
You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
You’re a customer advocate who’s passionate about understanding user needs and bringing their voice into everything you do
You have a bias for action, enjoy problem-solving, and take pride in doing high-quality work that moves the business forward
Applicants must be located in the New York City metropolitan area.

Relay

4.5 Glassdoor

Small business banking and money management tools to put you in complete control of what your business is earning, spending and saving. The official banking platform of Profit First. Bank with Relay for: ✅ No fees or minimum balances that tie up cash flow✅ Up to 20 checking accounts to organize income and expenses✅ Spending management using 50 physical or virtual debit cards✅ Payments and deposits via ACH transfers, checks and wires✅ Secure, role-based access to team members and financial advisors✅ Personalized customer support by email, phone or chat-Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Member FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

Founded in 2018

Toronto, Ontario, CAN

306 employees (37 in marketing)

relayfi.com

92% recommend to a friend

92% CEO approval