Drive go-to-market and messaging for B2B product marketing, from ideation to launch, with cross-functional collaboration and market insights.

• Own go-to-market planning, launches, and alignment with customer insights.
• Must-have: 3–5 years in product marketing for SMB-focused B2B tech.
• Standout: Cross-functional collaboration with Product, Brand, Growth and data-driven optimization.

Responsibilities

• Go-to-Market Execution: Support the planning and execution of go-to-market launches for new products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
• Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Help translate insights into clear, customer-centric messaging and positioning for both internal and external audiences
• Messaging & Storytelling: Partner with Product, Brand, and Growth teams to craft product and Brand narratives that communicate value and differentiation, drive product adoption, engagement, and share insights. Maintain consistent messaging across all customer touchpoints to create cohesive experiences
• Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with the Data team to analyze results and make recommendations for optimization
• From early ideation to product launch, you’ll partner with cross-functional teams to shape positioning and messaging, lead go-to-market strategies, set pricing and packaging, and uncover insights through market research and competitive intelligence.

Requirements

• You have 3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
• You’ve supported successful launches and contributed to campaigns that drove awareness, adoption, or engagement
• You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling value propositions
• You’re data-curious – comfortable interpreting metrics and eager to learn from results to inform next steps
• You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
• You’re a customer advocate who’s passionate about understanding user needs and bringing their voice into everything you do
• You have a bias for action, enjoy problem-solving, and take pride in doing high-quality work that moves the business forward