Head of Product Marketing
PolyAI
Kansas, USA (Remote)
$344K/yr - $452K/yrIn-houseFull-timeDirector/executive8+ years exp.
23 hrs ago
Product Marketing Manager, Platforms and Devices Marketing
San Francisco, CA (On-site)
$142K/yr – $208K/yrSenior Level6+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive cross-functional Go-to-Market strategy and full-funnel plans for core product initiatives.
- Own end-to-end GTM planning and execution for product and loyalty initiatives.
- Must-have: 6 years of marketing experience across growth/product/brand.
- Standout: Proven cross-functional leadership with product, UX/UI, engineering and global teams.
Job Description
Responsibilities
- Partner with product and engineering teams to develop a competitive product strategy, narrative, and Go-to-Market tactics based on brand positioning and user insights.
- Lead consumer research and data analysis to uncover user insights that inform product roadmaps, creative development, and communication strategy.
- Drive the end-to-end planning and execution of full-funnel Go-to-Market marketing plans for core product initiatives and loyalty offerings.
- Collaborate with key cross-functional stakeholders (e.g., product, user experience and user interface, engineering, etc.) and global marketing teams to set objectives and ensure alignment across international campaigns.
- Own marketing campaign results and business impact, providing recommendations for optimization to executive leadership.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience planning and managing cross-functional or cross-team projects and coordinating with cross-functional team members, both internal and external, to deliver quality results within the project deadlines.
Preferred
- Experience working with business-to-consumer (B2C) or business-to-business (B2B) product and engineering teams to integrate brand positioning and consumer insights into product strategies.
- Experience in data analysis and technical oversight of marketing program results to drive strategic impact.
- Experience in gaming, consumer hardware, or growth marketing.
- Ability to define marketing plans based on user insights, market analysis and business goals in a changing environment.
- Ability to lead projects across multiple internal and external stakeholders with excellent project management skills.
- Excellent communication skills to effectively present information and manage relationships with audiences including executives.
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Traffic Signals
Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%
Headcount Trend
Current headcount: ~29
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37
