Product Marketing Manager – Open Finance & Developer Experience

Harrison, NY (Unknown)

$135K/yr – $222K/yrMid LevelFull time

Posted 12 days ago

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Job Summary

Own portfolio positioning, GTM strategy, and cross-functional launch execution across markets, translating capabilities into compelling use cases and enabling sales while leveraging market insights to drive growth.

  • Define portfolio messaging and use cases
  • Drive GTM assets and coordinated product launches

Job Description

Responsibilities

  • Portfolio Positioning & Messaging
  • Define and evolve portfolio-level open finance messaging and value propositions grounded in customer needs, buyer personas, and market trends
  • Translate product capabilities into commercially meaningful use cases and solution narratives
  • Ensure consistency and differentiation across products and markets
  • Partner with product to shape roadmap inputs based on market and customer insights
  • Go-to-Market & Launch Execution
  • Support development of use case playbooks and core GTM assets to drive adoption across priority markets
  • Support Tier 1 product launches and own end-to-end go-to-market for Tier 2/3 launches (positioning, naming, and execution)
  • Partner with cross-functional teams to ensure coordinated execution across channels and regions
  • Sales Enablement & Commercial Impact

Requirements

  • Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services
  • Proactive, entrepreneurial mindset with a strong learning orientation; continuously identifies opportunities to drive innovation and accelerate growth in fast-paced environments
  • Proven ability to build compelling positioning and value propositions across multiple markets
  • Experience developing use-case-led marketing and sales enablement
  • Track record of executing product launches and integrated marketing campaigns
  • Strong cross-functional leadership skills across global, multi-cultural and remote product, sales, and regional teams
  • Analytical mindset with ability to turn insights into actionable GTM strategies

Preferred

  • Strong understanding of Open Finance ecosystems and competitive landscape a plus

Benefits

  • Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
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Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Founded in 2014
Purchase, New York, USA
45K employees (2,376 in marketing)

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$732K
Traffic Source Mix
Search
17.5%
Direct
35.5%
Referral
44.3%
Social
2%
Paid
0.6%

Headcount Trend

Current headcount: ~45.5K

Marketing Team

Marketing Team Size
1,811 (4% of company)
Median Career Experience
20 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
6

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