Responsibilities

• Brand & Content Strategy: Maintain and evolve the SSI brand voice across all channels. Develop compelling and technically accurate content that speaks directly to a B2B audience including builders, developers, and distribution partners.
• Digital Marketing: Manage website content, digital presence, and social media channels. Execute email campaigns to communicate product launches, promotions, and company updates in alignment with growth objectives.
• Sales Enablement: Lead the development of product catalogs, digital presentations, trade show materials, and leave behind collateral that clearly communicates advantages and supports revenue growth.
• Product Marketing: Develop and execute go to market strategies for new product introductions. Create educational and promotional materials that highlight efficiency, cost savings, craftsmanship, and installation value.
• Market Research & Insights: Monitor industry trends within residential construction and millwork to identify opportunities for differentiation and expansion. Provide actionable insights that inform positioning and strategic direction.
• Cross Functional Collaboration: Partner closely with sales and operations teams while collaborating with marketing leadership to ensure alignment between brand messaging, customer needs, and business priorities.

Requirements

• 5+ years of marketing experience, preferably within B2B, manufacturing, building materials, or construction related industries.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven ability to manage multiple projects across digital, print, events, and strategic initiatives.
• Strong organizational and prioritization skills with the ability to execute independently in a growth focused environment.
• Excellent written and verbal communication skills with the ability to translate technical product information into clear and compelling customer value.