Product Marketing Manager

Burlington, MA (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 hrs ago

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Job Summary

Own and drive product marketing strategy from messaging to launches, collaborating with product, sales, and CS to shape roadmap, enable sales, and capture VOC insights.

Define value propositions and messaging frameworks
Lead go-to-market and product launches
Build VOC programs and market intelligence

Job Description

Responsibilities

What You'll Do:
Product Marketing Strategy
Partner closely with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.
Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.
Develop differentiated value propositions, personas, and messaging frameworks.
Define product narratives that simplify complex manufacturing challenges.
Manage analyst relationships and leverage market research to influence product direction.
Measure product marketing success through adoption, retention, customer value, and commercial performance.
Product Launches & Go-to-Market
Lead cross-functional go-to-market planning for new products, features, and enhancements.