Product Marketing Manager

San Francisco, CA (Hybrid)

$170K/yr – $180K/yrMid Level4+ years expFull time

Posted 11 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

  • Develop strong technical command of the product: features, capabilities, integrations, and how they map to buyer needs.
  • Build and maintain sales enablement assets — pitch decks, battlecards, one-pagers, demo scripts, and objection-handling guides — under the team's positioning framework.
  • Build and maintain the master sales deck on the Principal Product Marketer's behalf, and keep all derivative decks aligned to it.
  • Translate technical capability into clear, value-based messaging for both technical and business audiences.
  • Support competitive intelligence: track competitors and adjacent solutions, and keep battlecards and comparison material current.
  • Partner with sales to understand field gaps and turn them into enablement content; help onboard and ramp reps on positioning.
  • Contribute to solution briefs, data sheets, and feature launches.
  • Keep enablement content organized, current, and easy for sales to find and use.
  • Sales enablement library: decks, battlecards, one-pagers
  • Master sales deck maintenance (under the Principal Product Marketer's ownership)

Requirements

  • 4+ years of B2B product marketing, sales enablement, or a closely related role.
  • Technical fluency: comfort going deep on a software product and explaining it simply to different audiences.
  • A track record of building sales enablement assets that reps actually use — decks, battlecards, one-pagers, demo scripts.
  • Strong writing and storytelling, with the discipline to work inside an established positioning and messaging framework.
  • Familiarity with competitive intelligence and translating it into field-ready material.
  • A collaborative working style and a habit of staying close to the sales team and the field.

Preferred

  • Background working closely with sales or sales engineering.
  • Experience marketing technical products to enterprise buyers.
  • Experience marketing to professional services, legal, or financial buyers.
  • Familiarity with enablement tooling and content management systems.

Benefits

  • Equity and 401K
  • Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team
  • Great employee benefits, including equity and 401K
  • A smart, fun, collaborative, and inclusive team
Laurel logo

Laurel

4.3 Glassdoor

Laurel is the world’s first AI Time platform for professional services firms. The company's AI transforms how organizations track, analyze, describe, and optimize their most valuable resource: time. By automating work time and connecting time data to business outcomes, Laurel enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions. Founded in 2018, Laurel serves many of the world's largest accounting, consulting and law firms.

Founded in 2018
San Francisco, California, USA
222 employees (13 in marketing)
89% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
45K
Traffic Source Mix
Search
22.9%
Direct
70.1%
Referral
4.9%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~222

Marketing Team

Marketing Team Size
6 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$155.7M
Last Raise
$80M
Series C, 9 months ago

Funding History

  • Jun 2025
    Series C • $80M
  • Jun 2025
    Secondary Market • $20M
  • Mar 2022
    Series B • $36.5M

Recent News