Lead GTM strategy for product launches and ongoing product enhancements, ensuring clear positioning, messaging, and audience alignment.

Responsibilities

• Lead go-to-market strategy for product launches and ongoing product enhancements, ensuring clear positioning, messaging, and audience alignment.
• Develop compelling value propositions that differentiate our products in the market and clearly articulate business impact.
• Partner closely with Product to deeply understand features, roadmap priorities, and customer use cases.
• Collaborate with Demand Generation and Content Marketing to create integrated campaigns that drive awareness, adoption, and pipeline.
• Equip Sales and Performance Management teams with high-impact enablement materials including battlecards, sales decks, training resources, and competitive insights.
• Conduct market, customer, and competitive research to identify trends, opportunities, and differentiation strategies.
• Measure and analyze campaign and launch performance, using data to refine messaging and strategy.
• Stay ahead of industry and marketing technology trends to continuously elevate our go-to-market approach.
• Support additional marketing initiatives as needed in a fast-evolving environment.

Requirements

• 6+ years of experience in product marketing, technical marketing, or B2B marketing within a technology or SaaS environment.
• Experience in the automotive industry is strongly preferred, but not required.
• Strong communicator who can clearly articulate product value and differentiation.
• Comfortable working cross-functionally and taking ownership of initiatives from strategy through execution.
• Background supporting sales enablement and go-to-market launches is important.
• Highly organized, analytical, and naturally curious about products and technology.
• Thrive in fast-paced environments and be a key connector across teams to drive clarity, alignment, and growth.

Preferred

• Automotive industry experience is a plus.
• Experience collaborating with demand generation and content teams is a plus.
• Strong cross-functional collaboration skills.