Product Marketing Manager

Renton, WA (On-site)

$86K/yr – $149K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for D&D Beyond as a Product Marketing Manager, shaping positioning, launches, and cross-functional alignment.

  • Own cross-functional launches and messaging for D&D Beyond features and content releases.
  • Must-have: 3–5 years in product or digital marketing with SaaS or live-service experience.
  • Standout: Collaboration with Brand, Creative, and Product for consistent storytelling.

Job Description

Responsibilities

  • Partner with Product and Marketing to develop positioning and messaging for D&D Beyond features, content releases, and platform enhancements.
  • Translate product updates and technical capabilities into clear, player-facing value propositions.
  • Contribute to messaging frameworks that support both feature adoption and long-term engagement.
  • Support cross-functional launch planning for new features, subscriptions, and digital content releases.
  • Ensure marketing deliverables are aligned across homepage placements, email, in-product messaging, and campaign assets.
  • Partner with content teams to support deployment of product updates across D&D Beyond.
  • Work closely with Product Managers to stay informed on roadmap priorities and upcoming releases.
  • Align with Brand and Creative teams to ensure visual and narrative consistency.
  • Support internal communications and documentation to keep stakeholders aligned on product marketing priorities.

Requirements

  • 3–5 years of experience in product marketing, digital marketing, or related roles.
  • Experience marketing digital products, SaaS platforms, subscriptions, or live-service experiences.
  • Strong written and verbal communication skills with the ability to simplify complex product concepts.
  • Experience collaborating cross-functionally with Product, Design, and Engineering teams.
  • Comfortable balancing strategic thinking with hands-on execution.
  • Familiarity with Dungeons & Dragons and/or tabletop roleplaying games strongly preferred.

Preferred

  • Experience working on franchises based on original intellectual property or with fan-led communities.
  • Knowledge of subscription models and feature adoption strategies.
  • Experience supporting lifecycle marketing or engagement initiatives.

Benefits

  • Health & Wellness: Medical, Dental, and Vision Insurance
  • Time Off to Recharge: Paid Vacation & Holidays
  • Financial Well-being: Generous 401(k) Match
  • Life & Family Support: Paid Parental Leave
  • Giving Back: Volunteer & Employee Giving Programs
  • Level Up Your Skills: Tuition Reimbursement
  • Exclusive Perks: Product Discounts & More!
Hasbro logo

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923
Pawtucket, Rhode Island, USA
8K employees (2,353 in marketing)
54% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Traffic Source Mix
Search
53.1%
Direct
33.1%
Referral
7.4%
Social
5.5%
Paid
0.8%

Headcount Trend

Current headcount: ~8K

Marketing Team

Marketing Team Size
1,247 (16% of company)
Median Career Experience
24 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $500M

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