Responsibilities

• Partner with Product Management to develop and maintain the multi-quarter DTC strategy and roadmap
• Translate product and business objectives into integrated DTC campaigns across all relevant touchpoints
• Define channel roles and measurement frameworks, so each touchpoint has clear objectives and KPIs across awareness, consideration, conversion, and retention
• Partner with Lifecycle/CRM to design and optimize triggered, transactional, and promotional email programs that support DTC goals
• Set up test-and-learn plans, including A/B tests on messaging, offers, creative, and funnel flows
• Use analytics and experimentation results to continuously refine targeting, creative, and placement strategies to improve conversion and revenue
• Partner with Analytics teams to ensure dashboards, reporting, and build attribution models provide clear insight into performance and tradeoffs across channels
• Ensure a consistent narrative and UX from first touch (owned on-platform or email) through landing pages, checkout, and post‑purchase communications
• Use data to identify friction points throughout the funnel and lead cross-functional efforts to improve site experience, merchandising, and messaging
• Act as the primary DTC marketing point of contact for Devices and other relevant business stakeholders
• Communicate performance, insights, and recommendations regularly to leadership, highlighting risks, opportunities, and proposed tradeoffs
• Drive cross-functional planning and alignment across marketing, product, web, lifecycle, and operations teams to ensure DTC initiatives are resourced and sequenced appropriately
• Partner with Finance and Analytics to forecast DTC demand and revenue impacts for key campaigns and always-on programs

Requirements

• 4+ years of experience in marketing, with significant time spent in direct-to-consumer, ecommerce, growth, performance, or lifecycle marketing roles
• Solid experience working in a data-driven environment, using insights and testing to guide decisions and influence stakeholders
• Experience planning and running experimentation programs (e.g., A/B tests, multivariate tests, assessing incremental impact) and acting on the results to improve conversion and revenue
• Ability to connect the dots across brand, product, and performance marketing to build programs that both sell in the short term and strengthen the Roku experience over time
• Adept at cross-functional collaboration; can translate complex performance insights into clear, actionable recommendations
• Track record of working in a fast‑paced, high‑growth environment where priorities can evolve, and where you help bring structure and clarity
• Strong analytical skills and experience partnering with analytics teams or using tools (e.g., web analytics, campaign reporting) to size opportunities and measure impact
• Experience collaborating with web, CRM, and on-platform/owned media teams, as well as product marketing and creative partners
• Equally energized by developing the strategy and rolling up your sleeves on briefs, campaign plans, and reviews to get to high-quality execution
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)

Nice To Have

• Familiarity with streaming or consumer electronics is a plus, but not required

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Our comprehensive benefits include global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.
• It\u2019s important to note that not every benefit is available in all locations or for every role.
• For details specific to your location, please consult with your recruiter.
• Accommodations
• Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com .