Responsibilities

• Positioning & messaging - Build product positioning for all b2b and b2c products - Translate technical features into customer-relevant benefits. - Develop audience-specific messaging by segment: physicians, nurses, med students, pregnant women, winery labs, ingredient suppliers, R&D teams, etc. - Own messaging house, claims hierarchy, product narrative, and launch story. 2.   Go-to-market planning - Build launch plans for each product: audience, channel, claims, hero message, priority use cases, asset needs. - Partner with you on launch calendars, campaign briefs, conference plans, pilots, and funnel strategy. - Own GTM readiness checklists before launches. 3.  Sales enablement - Create sales decks, battlecards, objection handling, demo scripts, use-case one-pagers, FAQs. - Support customer discovery and pilot conversations, especially for SAM. - Translate pilot learnings into sharper messaging and product-market fit hypotheses. 4. Conferences, Events & KOL Engagement - Own conference and event marketing for key industry meetings (abstract submissions, booth design and messaging, demo storylines, collateral, giveaways). - Build conference playbooks: target audience, key messages, hero assets, lead capture flows, and post-event follow-up plans in coordination with sales. - Coordinate KOL and speaker engagements – from identifying the right experts to managing relationships, preparing content, and maximizing exposure. - Attend key conferences as needed to support on-the-ground execution, gather insights, and feed learnings back into product and marketing plans. 5.  Customer and market insight - Conduct voice-of-customer interviews. - Analyze competitor positioning and pricing. - Build personas and buying journey maps. - Synthesize customer feedback from pilots, conferences, sales calls, Amazon reviews, HCP interviews, etc. 6.  Launch asset briefing - Write strong briefs for agency, design, content, website, PR, paid media, and sales collateral. - Ensure all output is strategically consistent and technically accurate.

Requirements

• 5–8 years of experience in product marketing, product management with a strong GTM focus, commercial strategy, or a hybrid marketing role, ideally with exposure to both B2B and B2C environments.
• Experience in healthtech, medtech, diagnostics, scientific instruments, agri/plant health, life sciences, or related deep-tech categories is strongly preferred.
• Proven track record of supporting product launches, major releases, pilots, or commercial rollouts in technically complex categories.
• Experience developing product positioning, messaging, sales enablement, customer-facing assets, and launch materials.
• Comfortable partnering closely with sales/commercial teams, including supporting customer conversations, pilot discussions, conference activation, and post-event follow-up.
• Familiarity with digital marketing channels including website, paid media, email/CRM, social, webinars, and content, with an understanding of how these channels support awareness, lead generation, pipeline, adoption, and revenue.
• Bachelor’s degree in Marketing, Business, Communications, Engineering, Life Sciences, or a related field required.
• Additional certifications or coursework in product marketing, digital marketing, life sciences, project management, or commercial strategy is a plus.

Preferred

• Additional certifications or coursework in product marketing, digital marketing, life sciences, project management, or commercial strategy is a plus.
• Mindset & Values
• Customer-centric: genuinely curious about customer needs, pain points, use cases, decision criteria, and language.
• Builder’s mindset: comfortable with ambiguity and energized by creating structure, processes, playbooks, and assets from a relatively blank slate.
• Commercially minded: able to connect messaging, launches, assets, and campaigns to adoption, pipeline, revenue, and business outcomes.
• Outcome-focused: measures success in terms of awareness, engagement, adoption, customer learning, sales readiness, and commercial impact, not just activity.
• Curious and learning-oriented: eager to stay close to trends in healthtech, diagnostics, scientific instrumentation, plant health, and digital marketing.

Benefits

• medical, vision and dental coverage, 401k, paid vacation, holidays, and sick time , and other benefits.