Responsibilities

• Own positioning and messaging for Atlas
• Translate Atlas features and vision into clear customer value propositions
• Define ICPs, buyer personas, use cases, and customer journeys for edge‑driven deployments
• Partner closely with Product and Engineering on roadmap narrative, packaging, and feature launches
• Lead platform and feature launches with strong internal readiness and external clarity
• Analyze the competitive landscape and work across GTM and Product to come up with the unique value proposition for Atlas.
• Develop use‑case‑driven messaging for industries needing Atlas, including but not limited to emergency management, oil & gas, mining, utilities, telcos, and manufacturing
• Map Armada Atlas platform capabilities to real‑world operational, security, and deployment challenges
• Support vertical or segment‑specific GTM motions with Sales and Solutions Engineering
• Build sales enablement assets that clearly explain what Atlas does, where it fits, and why it wins

Requirements

• 5–8+ years of experience in product marketing or related roles
• Experience marketing technical platforms , ideally with background in communications, networking, drones, and/or edge computing
• Proven ability to translate complex products into customer‑centric messaging
• Strong cross‑functional collaboration with Product and Engineering
• Comfort operating in fast‑moving, ambiguous environments

Preferred

• Background in engineering, infrastructure, networking, or technical pre‑sales
• Familiarity with edge deployment models and hybrid environments
• Experience selling to enterprise, government, or regulated industries
• Exposure to early‑stage or high‑growth platform companies

Benefits

• Medical, dental, and vision (subsidized cost)
• Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
• Retirement plan options, including 401(k) and Roth 401(k)
• Unlimited paid time off (PTO)
• 15 paid company holidays per year