Responsibilities

• B2C Go-to-Market Strategy: Own the end-to-end launch strategy and execution for new financial products, alternative investments (ie Private Equity, Venture Capital, Real Estate, etc.), Structured Products, and AI-driven portfolio tools—across both US and Singapore offerings.
• Product Content & Launch Operations: Own the recurring product content pipeline—brochures, webinars, product specifications, timelines, and in-app product pages—working with investment, design, and ops teams to publish accurate, compliant product content on tight weekly launch cycles.
• Lifecycle & Campaign Creation: Author and deploy high-impact marketing collateral, launch and redemption emails, in-app positioning, and educational narratives that drive member activation and long-term retention.
• Demand Generation & Events: Plan and execute paid user acquisition, landing pages, and educational webinars featuring Arta's investment leaders to drive qualified top-of-funnel growth.
• Educational & Thought-Leadership Content: Produce white papers, explainers, and evergreen educational content (e.g., "New to Structured Products?") that demystify sophisticated strategies and build the trust flywheel.
• Positioning & Messaging: Demystify complex, high-net-worth financial strategies into elegant, user-focused value propositions that clear regulatory hurdles while building profound user trust. Act as steward of Arta's brand voice across all member-facing content.
• AI-Native Workflows: Use and build AI tools (agents, skills, automated review workflows) to accelerate content production, improve accuracy, and scale marketing operations—and document processes so they're repeatable by the broader team.
• Onboarding & Funnel Optimization: Audit and refine onboarding flows, in-product copy, and activation touchpoints; run A/B tests and iterate based on adoption data.
• Cross-Functional Collaboration: Partner closely with Product Management, Compliance, Investment Research, Design, Email Ops, and Client Advisory teams to ensure a unified and compliant product narrative across the entire member journey.
• Market Intelligence: Stay ahead of macroeconomic trends, regulatory changes, and competitive shifts in the wealth management and private market landscapes.

Requirements

• Experience: 5+ years of product marketing experience, with a proven track record specifically within wealth management, fintech, or alternative investment platforms.
• The B2C-to-B2B Lens: You have deep roots in consumer marketing but possess the strategic breadth to see how consumer behaviors and messaging can be systematized to enable B2B partners.
• Wealth & Alts Literacy: You understand the nuances of sophisticated financial products (e.g., private markets, exotic derivatives and their mechanics—and tax-aware investing) and know how to talk about them legally and compellingly. You can sit with a trader, understand a new trade idea the day it's priced, and write a member-ready copy about it that's correct on the first pass. Prior alts/derivatives marketing experience strongly preferred over general fintech.
• Execution Mindset: You are highly hands-on and thrive in a fast-paced, deadline-driven environment. You know when to roll up your sleeves to write copy and build assets, and when to zoom out for high-level strategy.
• Operational Rigor: You are meticulous with details—product terms, deadlines, and figures—and comfortable owning recurring publishing workflows where errors have real member impact.
• Data-Driven Optimizer: Analytical mindset with the ability to look at adoption data, run A/B copy tests, and constantly iterate on the activation funnel.
• AI Fluency: You actively use AI tools in your daily work and are excited to build automated, AI-assisted marketing workflows rather than just consume them.
• Regulatory Comfort: Experience working alongside legal and compliance teams to ship creative, impactful marketing within a highly regulated landscape, including securing approvals for member-facing communications.

Preferred

• Global Perspective (nice to have): Experience marketing financial products across jurisdictions (US and APAC/Singapore).

Benefits

• A competitive salary and benefits package, with ample opportunities for growth and advancement
• A vibrant and dynamic work environment where innovation, collaboration, and continuous learning are highly valued
• The opportunity to work with a diverse and talented team of industry experts, passionate about shaping the future of finance
• Robust health insurance offering for you and your family
• High deductible health plan available with health savings account contribution
• 20 weeks of parental leave
• 17 days PTO annually