Product Marketing Lead for Technology Solutions

Raleigh, NC (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 15 hrs ago

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Job Summary

Own the end-to-end technology product marketing strategy, including positioning, integrated solutions, content creation, cross-functional collaboration, and budget/resource management.

  • Lead positioning and messaging across products
  • Coordinate cross-functional collaboration and campaigns
  • Manage budgets and resource allocation

Job Description

Responsibilities

  • Product Strategy & Positioning: Develop and execute positioning and messaging strategies that address customer needs, highlight key benefits, and differentiate products in the market.
  • Integrated Solutions Development: Identify opportunities to integrate products with other devices, services, and solutions, forming a cohesive menu offerings.
  • Content Creation: Lead the development of marketing materials, including product collateral, presentations, visual assets, sales enablement tools and campaign content for verticals, events and public relations.
  • Collaboration & Project Management: Work with client business units, alliance partners, and Geo marketing leadership to ensure alignment on positioning, resource allocation, and execution timelines.
  • Marketing Campaign Support: Develop content to support multi-channel campaigns, analyst relations, training initiatives and customer events.
  • Budget & Resource Management: Set and manage budgets, allocate resources effectively and optimize client investment for maximum impact.

Requirements

  • Bachelor’s degree required; advanced degree preferred.
  • 5-8 years of product marketing experience in the technology or tech services industries.
  • Proven track record working with global organizations, collaborating across multiple business units and functions.
  • Experience in product management or development is a plus.
  • Strong strategic planning and analytical skills to translate complex technology into customer-centric benefits.
  • Exceptional communication, presentation, and storytelling abilities.
  • Flexibility to manage multiple products, stakeholders, and projects simultaneously.
  • Adept at budget management and aligning resources with strategic priorities.
  • Education:
  • Master’s (Preferred) – listed under Education

Preferred

  • Master's degree (Preferred)

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
MSA Marketing, Inc. logo

MSA Marketing, Inc.

We are a full-service media buying, advertising and public relations agency located in the Flatiron neighborhood of Manhattan. Our clients include Anthem Blue Cross and Blue Shield, NYC Health+Hospitals/Gotham Health and Orrefors-Kosta Boda. Previously, we've worked on MetroPlusHealth, Food Bank For New York City, Brother International Corporation, Diageo, Northwell Health, HIP Health Plans (now Emblem) and NYU Langone Health. With a strong specialty in healthcare, MSA has developed a full spectrum of advertising and marketing campaigns with media budgets of up to 40 million dollars per year. We create and produce advertising and marketing for TV, radio, collateral, digital, direct mail, print, out-of-home, guerrilla marketing and alternative media. We conduct market research, consumer testing and provide in-depth analysis to clients. We create advertising in English, Russian, Spanish, Chinese, Urdu, Bengali, Yiddush, Haitain Creole, French and others.MSA is a Certified Google Partner offering clients a wide spectrum of services including web design, search engine optimization, highly targeted digital and mobile advertising, custom video, multi-language content development, and robust social media programming and management. MSA is certified with NYC Small Business Services as an Emerging BusinessEnterprise (EBE).

Founded in 1960
New York, New York, USA
9 employees (4 in marketing)

Traffic Signals

Monthly Visitors
481

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
1 (11% of company)
Marketing Roles Posted (Last 30 Days)
1