Product Marketing Lead - Podcast Creator Marketing

New York City, NY (Hybrid)

$132K/yr – $189K/yrSenior Level7+ years expPermanent

Posted 11 days ago

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Job Summary

Own the end-to-end product marketing for Spotify’s core creator tools, shaping go-to-market, adoption metrics, and cross-functional roadmap alignment.

  • Define and execute go-to-market strategies for creator products.
  • Drive product adoption through positioning, messaging, and GTM plans.
  • Collaborate with Product, Engineering, Research, and Marketing to influence roadmap and strategy.

Job Description

Responsibilities

  • Lead the end-to-end product marketing strategy for Spotify's core podcast and video creator capabilities, driving initiatives independently from concept through execution.
  • Develop and communicate holistic go-to-market strategies for the core creator product portfolio, including product positioning, messaging, narrative, and commercialization plans.
  • Define, track, and deliver against product adoption and growth goals, using data to measure success and optimize outcomes.
  • Partner with Research and Insights teams to identify new opportunities through market analysis, competitive benchmarking, and synthesis of qualitative creator feedback.
  • Collaborate closely with Product, Engineering, and cross-functional stakeholders to influence the product roadmap and shape the overall product and marketing strategy.

Requirements

  • At least 7+ years of product marketing or marketing experience within tech, media or social media platforms. (Strong preference for someone with creator economy experience.)
  • Proven success leading complex, cross-functional initiatives at scale.
  • Experience driving product adoption through positioning, messaging, and go-to-market strategy.
  • Strong ability to influence and collaborate across Product, Engineering, Data Science, Research, and Marketing.
  • Excellent communication and stakeholder management skills across all levels of an organization.
  • Highly organized, with experience managing multiple priorities across global teams.
  • Passion for creators, podcasts, video, and digital platforms, with a strong understanding of market and industry trends

Benefits

  • health insurance
  • six month paid parental leave
  • 401(k) retirement plan
  • 23 paid days off
  • 13 paid flexible holidays
Spotify logo

Spotify

3.9 Glassdoor

Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 70m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. We are the largest driver of revenue to the music business today.

Founded in 2006
Stockholm, Stockholm County, SWE
18K employees (5,177 in marketing)
77% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
447.4K
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
44.1%
Direct
38.9%
Referral
12.1%
Social
4.1%
Paid
0.6%

Headcount Trend

Current headcount: ~17.9K

Marketing Team

Marketing Team Size
2,186 (12% of company)
Median Career Experience
12 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

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